PUTRAJAYA, Nov 30 (Bernama) -- The Buy Malaysian Goods Campaign (KBBM) in 2023 showed an increase of 103.2 per cent compared to 2022 with a sales value of RM5.5 billion.
Ministry of Domestic Trade and Cost of Living (KPDN) Business Development Division director Adiratno Che Ani said the encouraging achievement was driven by the involvement of strategic partners.
He said the surge in performance also proved that Malaysians' support for the quality of local products was getting stronger.
"With the support of KPDN's strategic partners, this campaign is certainly able to develop local industries to thrive and have a positive impact on the local economy in line with the objectives of KBBM," he said.
He told the media after the opening ceremony of the KBBM programme with strategic partner AEON BiG (M) Sdn Bhd, here today. Also present was AEON BiG executive director Takanori Komatsu, here today.
Adiratno also called on KPDN's strategic partners to continue to promote local products at their respective premises and cultivate the KBBM campaign voluntarily by prioritising the market penetration of local products from micro, small and medium enterprises (PMKS) into the market.
In addition, he said that KBBM promotions need to be intensified on physical platforms such as placing Malaysian products on exclusive shelves, providing vouchers for the purchase of local products and also utilising online platforms to introduce the specialties of local products to the people and the overseas community.
Meanwhile, Adiratno said that AEON BiG and AEON Co (M) Bhd also provide place this year to jointly implement KBBM after almost two years of not being involved in the campaign.
He said that AEON Co's achievements in 2021 successfully recorded a sales value of RM6.34 million involving 561 total stock keeping units (SKUs), while AEON BiG in 2022 recorded a sales value of RM1.1 million for 356 SKUs.
"The sales and SKU results through this KKBM initiative show that AEON is very committed to helping local entrepreneurs' products continue to be marketed in this hypermarket chain," he said.
-- BERNAMA
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