XSOLLA, AIRBRIDGE PARTNER TO BOOST CROSS-PLATFORM GAME MARKETING INSIGHTS

KUALA LUMPUR, Nov 12 (Bernama) -- Xsolla, a global video game commerce company, has launched a new mobile-focused Server-to-Server (S2S) integration with Airbridge, a leading unified measurement platform for mobile marketers.

The partnership aims to give game developers sharper, cross-platform visibility into how their mobile marketing drives purchases made through the Xsolla Web Shop, according to a statement.

“Having powered hundreds of mobile Web Shops, we know developers want clear, actionable data that connects every purchase to their mobile efforts.

“Our new S2S integration with Airbridge gives teams the precision they need to measure what matters most—true performance across app and web,” said Xsolla Chief Marketing & Growth Officer, Berkley Egenes.

Meanwhile, Airbridge Chief Executive Officer, Chris Oh added: “Through this partnership with Xsolla, we’re connecting the dots between web and mobile data to provide developers with complete visibility to make smarter, data-driven decisions.”

As developers increasingly adopt direct-to-consumer Web Shops to reduce reliance on traditional app stores, tracking the value of off-platform transactions has become crucial.

The new integration allows developers to view web purchases as in-app events, providing a more accurate measure of Lifetime Value (LTV) and Return on Advertising Spend (ROAS) across mobile and web.

With the integration, developers can track Web Shop purchases as part of the mobile user journey, attribute revenue to specific acquisition or re-engagement campaigns, and measure total player LTV from both in-app and web transactions.

Data from Web Shop purchases are transmitted securely via server-to-server events to Airbridge, ensuring precise attribution to the correct install source or campaign.

-- BERNAMA