On 13 February, the world commemorates World Radio Day, celebrating radio’s enduring role in reflecting and connecting humanity in all its rich diversity.

Despite the rapid expansion of digital platforms and the soaring popularity of social media, radio remains a powerful, trusted and widely accessible medium, continuing to reach and resonate with millions in their daily lives.

Often described as a “heritage” medium, radio has consistently demonstrated its remarkable ability to adapt and evolve alongside rapid technological advancements. From traditional analogue broadcasts to online live streaming, podcasts and mobile applications, radio has continually evolved to remain relevant to contemporary listening habits.

This transformation underscores how radio is not merely surviving in the digital age, but actively reinventing itself to remain dynamic and relevant.

One of radio’s greatest strengths lies in its accessibility, enabling it to reach audiences across diverse communities and circumstances.

Accessible, reliable, and indispensable

Radio does not require expensive equipment or high-speed internet to reach listeners from diverse social and economic backgrounds, making it one of the most inclusive communication platforms.

In many rural and remote areas, it remains a primary source of information on community development, public safety, health, and education.

During emergencies and natural disasters, radio serves as a fast and dependable channel of communication, delivering critical updates when other systems may fail.

Additionally, radio has a special ability to evoke strong feelings in its listeners. Engaging chat shows, well-chosen music, and presenters' well-known voices all contribute to a feeling of community and camaraderie.

Beyond delivering information and entertainment, radio serves as a trusted daily companion for many, accompanying them on their commutes, at work and during moments of leisure.

From an educational and civic perspective, radio also plays a vital role in promoting media literacy and encouraging informed public discourse.

Audio documentaries, talk shows, and interviews offer forums for critical discourse on cultural values, governmental policy, and social issues.

By elevating the voices of marginalised communities and minority groups and guaranteeing that a range of viewpoints are heard, radio also promotes social inclusion.

Navigating challenges in a digital era

However, the radio industry continues to face significant challenges. Intensifying competition from digital platforms, shifting audience preferences and financial pressures demand continuous innovation and strategic adaptation.

To strengthen its position in today’s media landscape, radio must embrace data-driven programming, leverage social media strategically and harness artificial intelligence to enhance content management and audience engagement.

As we commemorate World Radio Day, due recognition must be given to the dedication of radio practitioners including presenters, journalists, producers, technicians, and station managers who work tirelessly to sustain and strengthen this enduring medium.

Governments, academic institutions, and the public must continue supporting the radio industry to nurture new talent and ensure its long-term sustainability.

In conclusion, radio is more than just a technology, and it is a vibrant communication culture.

As long as audiences seek stories, music, knowledge, and human connection, radio will continue to hold a special place in their hearts, proving that even in the digital age, its voice remains timeless and indispensable.

-- BERNAMA

Dr Vimala Govindaraju is an Exco Member for Research and Publication at the Malaysian Association of Communication Educators (MACE), and a Senior Lecturer at the Faculty of Education, Language and Communication, Universiti Malaysia Sarawak, Kota Samarahan, Sarawak.