I read with shock the news on the death of an activist and social media influencer recently due to cyberbullying. It is time we put a limit on social media use by enforcing the already existing laws and bringing violators to book.

No system or application is perfect. This best describes social media.

With information and communication technology and its related systems, we are experiencing a situation where a lot is desired in the course of using the Internet and its applications, including social media.

This is not to say social media is evil. Rather, it is a tool for engagement and has both positive and negative consequences depending on how it is used. Social media is a double-edged sword where both edges are sharp.

Its use can be seen in the analogy of a knife, which can be a tool for cutting food but can also be used to commit a crime.

Misuse of social media calls for attention

In today’s world of globalisation, social media has become part of our lives, and we use it in our day-to-day activities like socialising, getting information and learning. However, its pervasive influence raises concerns about its impact on mental health, relationships and societal norms.

Several negative issues have emanated from the misuse of social media, which calls for some form of intervention in how we use it for communication and interaction.

Comparisons fostered by curated content can contribute to feelings of inadequacy and low self-esteem. Cyberbullying and online harassment are prevalent issues affecting mental well-being.

There is no denying the fact that social media has revolutionised the way we interact with one another as a family, with friends, and at work. Unfortunately, the excessive use of social media is making some users irresponsible and anti-social.

Not only that, fake news has become a thorn in the flesh, especially for civil society and even governments.

Issues of ethics and integrity

When posting information on social media, issues of ethics and integrity should be of the utmost concern. Also, abstain from the demeaning of fellow netizens.

The consequences may involve other parties, including family, friends, colleagues, and even the authorities, especially if your comments or what you share damage the reputation of others.

There are still social media users out there who think they can avoid being traced, forgetting that the same technology that allows you to be anonymous also makes it easier for you to be traced.

Despite the negativities, by the very nature of social media, some facilities can lead to empowerment.

In the Fourth Industrial Revolution (4IR), social media and other digital technologies have become the dominant platforms connecting us. Those who are not adept at using these technologies would be left behind.

The 4IR is where physical things are connected, in other words, the Internet of Things (IoT). The concept of IoT dates back to 1999, and the term was coined by Kevin Ashton, a British technology pioneer.

Like any other communication tool or medium, the use of social media requires some checks and balances. Thus, some sort of limit to overcome the overwhelming presence of social media is necessary.

In addition to existing and future laws, media literacy and awareness campaigns are very crucial. They should be implemented and executed.

Social media literacy can be nurtured through campaigns like the ‘Tak Nak’ push against cigarettes several years ago.

Practising AISOR

Our social fabric is fragile and should be handled with care by not allowing social media to break us. Hence, think before you share, post or comment on social media.

Those affected by cyberbullying should practise – Avoid, Ignore, Shut Off and Report (AISOR).

Avoid people who tend to bully. Ignore their postings or comments. Shut them off from your friends list by blocking them. Report to the authorities if you think they might reach you through other means or if they continue to tarnish your image.

On the part of law enforcers and the authorities, there should be initiatives for stricter regulations and transparency in social media practices. Platforms should be held accountable for ethical standards and user protection.

While social media offers unprecedented connectivity and opportunities, it requires conscientious management and regulation. By implementing limits, fostering awareness, and advocating for change, we can mitigate its challenges and harness its potential for positive impact.

-- BERNAMA

Assoc Prof Dr Ali Salman is a social media researcher and advocate, and is with Universiti Malaysia Kelantan.