BUSINESS

EPMB, CHINA’S SANLY AND JUJIN TO LOCALISE PROTON SAGA MC3 PARTS

24/02/2025 12:09 PM

KUALA LUMPUR, Feb 24 (Bernama) -- EP Manufacturing Bhd (EPMB) has signed joint venture agreements with China-based Sanly and Jujin to localise the production of key automotive components for the Proton Saga MC3.

In a statement today, EPMB said its subsidiary, PEPS-JV (M) Sdn Bhd, has partnered with Sanly to manufacture front corner modules, subframe modules, and rear axle assemblies.  

“The agreement, signed on Feb 18, integrates Sanly’s advanced metalworking technologies with EPMB’s operations in Batang Kali, strengthening the supply chain and enhancing efficiency.  

“This collaboration aligns with the strategic initiatives of the Ministry of Investment, Trade and Industry (MITI) and the Malaysian Investment Development Authority (MIDA), fostering technology transfer and boosting local manufacturing capabilities,” it said.  

EPMB added that by leveraging Sanly’s expertise, it aims to offer competitive pricing and optimised ex-factory costs, providing original equipment manufacturers with improved cost efficiency and quality assurance.  

EPMB executive director Aidan Hamidon said the joint venture with Sanly marks a strategic step forward.  

“By combining Sanly’s advanced metalworking expertise with EPMB’s local manufacturing capabilities, we aim to set new benchmarks in automotive component supply,” he said.  

EPMB has also partnered with Jujin to localise car seat production for Proton.  

“The integration of Jujin’s global expertise in seat design and production with EPMB’s local manufacturing capabilities is expected to enhance efficiency, lower costs, and improve long-term profitability.  

“Discussions are ongoing to expand the collaboration to other Proton models and potentially Geely vehicles, further strengthening EPMB’s market position,” it said.  

EPMB executive chairman Hamidon Abdullah said the partnership represents not just an expansion of the company’s manufacturing footprint but a shift in its business strategy.  

“We cannot sustain a model where we produce high-quality products but operate at marginal selling prices.  

“This joint venture enables us to scale production, cut costs, and drive profitability while actively shaping new industry norms,” he said.  

-- BERNAMA

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