KUALA LUMPUR, May 8 (Bernama) -- The Export-Import Bank of Malaysia Bhd (EXIM Bank) has inked a Memorandum of Understanding (MoU) with Marrybrown Sdn Bhd to become the key enabler of the Malaysian halal fast-food chain’s expansion into Australia, providing essential foreign currency financing to support its entry into the market.
In a statement today, EXIM Bank said its financing has enabled the successful launch of five new Marrybrown outlets in Melbourne, Australia, with the potential to support up to 10 outlets, solidifying its presence in the region.
“EXIM Bank’s support strengthens Malaysia’s reputation as a hub for thriving international franchises and supports the broader success of Malaysian brands internationally,” the bank said in a statement today.
EXIM Bank president and chief executive officer Nurbayu Kasim Chang said the MoU represents the bank’s commitment to support the expansion of homegrown Malaysian brand in the international market.
“Through strategic financial solutions, we empower Marrybrown’s expansion in Australia, driving business growth and strengthening Malaysia’s presence in the global market,” she said.
Meanwhile, Marrybrown’s group executive director Datuk Joshua Liew said EXIM Bank’s financial solutions will significantly accelerate the company’s international growth plans, particularly in markets such as Australia where there is tremendous potential.
“This collaboration not only strengthens Marrybrown’s global footprint but also showcases how Malaysian brands can successfully compete on the world stage, while creating opportunities for local entrepreneurs through our franchise system,” he said.
The food and beverage sector is growing in importance and rapidly gaining significance as a key focus area. In response, EXIM Bank has significantly ramped up its support, with export financing for the sector skyrocketing by over 800 per cent from 2023 to 2024.
The bank said this surge is part of its RM 3.1 billion value in credit takaful, and business financing for 2024, driving industry expansion and strengthening Malaysia’s footprint in global markets.
This aligns with the objectives of this MoU, which reflects a shared vision for advancing Malaysia’s franchise industry, a sector poised to reach RM46 billion in value by 2025.
More than just supporting Marrybrown’s international expansion, EXIM Bank is laying the foundation for other Malaysian franchisors to scale globally.
Through tailored financial solutions and strategic backing, the bank encourages and empowers homegrown brands to enter new markets, strengthen their global presence, and compete internationally, elevating Malaysian enterprises into recognised players on the world stage.
-- BERNAMA
