KUALA LUMPUR, Feb 20 (Bernama) -- Mi Sedaap kicked off an exciting new chapter with the grand launch of their revamped Korean Spicy Chicken Ramen, marking a major upgrade to their popular instant noodle line.
The six-day launch event, which ran from February 11-16 at the LG Orange Concourse, Sunway Pyramid, transformed the space into a vibrant celebration of Korean culinary culture.
Made with premium Australian and Canadian wheat flour, the noodles boast a thicker, springier texture, perfect for absorbing the rich, spicy sauce.
Infused with fresh chilli and high-quality spices, these noodles deliver bold, authentic flavours while allowing Malaysians to customise the spice level to their preference.
Whether you enjoy a gentle warmth or a fiery spice kick, Mi Sedaap Korean Spicy Chicken Ramen promises a flavourful and satisfying experience in every bite.
Country manager Ng Hock Guan shared that Mi Sedaap’s Korean Spicy Chicken range is a truly authentic yet accessible culinary experience for Malaysians.
“With the growing influence of Korean culture – whether it’s K-Dramas, K-pop, or K-food – we understand the deep connection Malaysians have with all things Korean.
“This product is our way of bridging that passion by delivering an authentic taste of Korea, crafted to suit local palates with an ASEAN twist,” he said.
Ng also said that the company is not just offering noodles but bringing a piece of Korea to every household.
“This launch represents our commitment to innovation and quality, using premium ingredients that meet global standards.
“At Mi Sedaap, we aim to redefine instant noodles by transforming them into an immersive culinary experience that resonates with both Korean food enthusiasts and everyday noodle lovers,” he said.
A Fresh Face for a Fresh Look
Turning up the heat even further is none other than Ahn Hyo Seop, the dashing actor, K-Drama superstar, and global heartthrob, who joins Mi Sedaap as the official brand ambassador.
With his signature charm and energy, he dives headfirst into the spicy goodness of Mi Sedaap Korean Spicy Chicken Ramen in the latest TV commercial.
In the commercial, Ahn Hyo Seop savours every fiery bite, delivering his verdict with undeniable excitement: these noodles “truly taste like Korea!”
1 Million Cup Giveaway
To celebrate this launch, Mi Sedaap is rolling out a “1 Million Cup Giveaway”, ensuring that lucky Malaysians will get to experience the bold, unforgettable, and addictive flavours of Mi Sedaap noodles.
With roving trucks and vending machines, getting a free cup of deliciousness has never been easier.
Starting with 10 vending machines in Klang Valley, plans are already in place to expand to 20 locations by the end of the year. From universities to office hotspots, the taste of Korea is coming straight to you!
Special Deals for Fans
Starting now, shoppers can grab an exclusive 5+1 promo pack at participating stores nationwide. Stay tuned for more updates, events, and spicy surprises by following Mi Sedaap on Facebook, Instagram and TikTok.
-- BERNAMA
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