AI-Media, ECB To Enhance Accessibility With Live Captioning For Cricket Matches

KUALA LUMPUR, Feb 28 (Bernama) -- AI-Media, a global leader in artificial intelligence (AI)-powered captioning and translation solutions, has teamed up with the England and Wales Cricket Board (ECB) to provide cutting-edge captioning services for their cricket fixtures.

With their first season successfully completed, this partnership marks a significant milestone in enhancing the accessibility and inclusivity of cricket matches for all spectators, according to AI-Media in a statement.

AI-Media Chief Sales Officer, James Ward expressed enthusiasm for the collaboration, highlighting the company’s commitment to using innovation to make live sports more inclusive.

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AI-Media began working with the ECB to create a tailored workflow delivering live captions on LED displays at cricket stadiums across the United Kingdom to ensure accessibility during England internationals.

Using AI-Media’s Encoder Pro (HD492) and AI-Live platform, the bespoke workflow ensures seamless audio input and live captions for cricket events. By leveraging AI-Media's expertise in Topic Modelling, the ECB enhanced the accuracy of their captions and now easily self-manages their LEXI usage through a dedicated cloud account.

This tailored workflow highlights AI-Media’s ability to integrate cutting-edge technology with customer-specific needs for reliable, high-quality captions.

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The resulting captions were prominently displayed in all four corners of the cricket grounds on LED screens for specific pre-match and interval announcements.

This setup ensured that all attendees, including those who are Deaf or hard of hearing, could fully engage with the live match experience. AI-Media and ECB are now working towards expanding this service to all fixtures.

-- BERNAMA