Troy Shortell To Lead SuperFreeze’s Operations, Drive Innovation Across Asia

KUALA LUMPUR, March 11 (Bernama) -- SuperFreeze, an operator, developer, and owner of advanced cold storage facilities in Asia, has appointed Troy Shortell as Co-Chief Executive Officer (CEO).

Shortell, who previously served as Managing Director for Operations at the company, will now oversee both current and future facilities in the region, leveraging his expertise to enhance the company’s operational performance and growth.

“Operations are the backbone of our business, and Troy’s proven track record and deep industry knowledge position him perfectly to lead SuperFreeze to new heights.

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“His vision and expertise will ensure we maintain the highest operational standards while driving growth across Asia,” said SuperFreeze Chairman, Daniel Yun in a statement.

Expressing his enthusiasm for the role, Shortell was honoured to take on this leadership position at SuperFreeze and look forward to building on the company’s success in Korea and Singapore while expanding into other key Asian markets.

Under Shortell’s leadership, SuperFreeze is poised to accelerate its mission of providing cutting-edge, sustainable cold chain infrastructure, meeting the evolving needs of customers with a focus on efficiency, flexibility, and environmental responsibility.

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A key highlight of Shortell’s tenure at SuperFreeze has been his instrumental role in opening the company’s first facility outside South Korea, located in Tuas, Singapore, that achieves a remarkable 93 per cent capacity fill rate with perfect inventory accuracy and high velocity throughput.

With over 30 years of experience in the cold storage and logistics industry, Shortell’s appointment to Co-CEO marks a significant milestone for SuperFreeze as it expands its footprint and reinforces its commitment to innovation and sustainability in cold chain solutions.

-- BERNAMA