Xsolla Enhances Partner Network With New Tools For Developers, Creators

KUALA LUMPUR, March 13 (Bernama) -- Global video game commerce company, Xsolla has introduced significant updates to the Xsolla Partner Network, an advanced affiliate marketing engine designed to connect game developers with content creators.

These updates bring enhanced interaction tools, improved data accessibility, and deeper integration with the Xsolla Rainmaker platform, improving the overall experience for both developers and creators.

“With these new features, we enable seamless collaboration between developers and creators, ensuring both can achieve their goals more effectively,” said its Chief Strategy Officer, Chris Hewish in a statement.

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The Xsolla Partner Network now offers an all-in-one solution for launching and scaling performance-based marketing campaigns, with new features aimed at boosting usability and campaign effectiveness.

For developers, the platform now offers enhanced search functionality, detailed creator profiles, integration with Xsolla Rainmaker data, streamlined collaboration tools and a flexible revenue share model.

Creators, on the other hand, benefit from a redesigned interface and an expanded creator toolkit, making it easier to manage campaigns, engage audiences, and enhance content creation. The platform has also removed the 50-subscriber minimum requirement, allowing micro-creators to kickstart their careers.

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Additional features for creators include real-time performance tracking for campaign results, simplified account navigation, direct partnership opportunities with developers, creator sites at Xsolla Mall, overlays with game-branded promotional graphics and a chatbot that shares tracking links and promo codes in real time.

With these updates, the Xsolla Partner Network empowers developers and creators to collaborate seamlessly, unlocking new opportunities for success in the evolving landscape of game marketing.

-- BERNAMA