KUALA LUMPUR, March 27 (Bernama) -- The Securities Commission Malaysia (SC) has released a revised version of the Guidelines on Advertising for Capital Market Products and Related Services, to be effective on Nov 1, 2025.
The SC said the guidelines were revised to update certain requirements and guidance, taking into account advertising and promotional trends globally and domestically, including the growing prominence of social media and financial influencers (“finfluencers”). This is to ensure responsible advertising activities in capital market products and services.
The SC said the revised framework will include new requirements relating to finfluencers who are not engaged as marketing agents by an advertiser yet on their own accord undertake advertising activities for any capital market products and services. “They will be subject to the requirements under the guidelines as they would be regarded as advertisers,” it said in a statement.
It added that there will be an enhancement of requirements relating to advertisers’ duty to ensure the advertising activities conducted by their marketing agent comply with the guidelines. “The advertisers will otherwise be held accountable for the conduct of their marketing agent.”
In addition, the SC said there are enhancements of requirements relating to the use of social media to address its growing use for financial promotions. The guidelines will also prohibit advertising services in Malaysia of persons not authorised by the SC.
“The guidelines are part of the SC’s ongoing efforts to promote responsible advertising on new channels of advertising such as social media, ultimately protecting investors,” it said.
In reviewing and formulating the revised guidelines, the SC has, amongst others, benchmarked against other jurisdictions such as Australia, the UK and Singapore, and considered the feedback received from engagement with relevant stakeholders, including finfluencers.
-- BERNAMA
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