KUALA LUMPUR, April 7 (Bernama) -- NielsenIQ (NIQ) has announced the global launch of gfknewron Supply Chain, an artificial intelligence (AI)-enabled platform providing distributor sales data to assist Tech & Durables clients in managing their distribution and channel business.
According to NIQ in a statement, the tool, introduced on its advanced gfknewron platform, offers manufacturers, distributors, suppliers, and retailers a comprehensive view of the global supply chain, enabling them to adapt quickly to market changes and make data-driven decisions.
NIQ Head of Distribution and Supply Chain Intelligence, Tatjana Wismeth highlighted that this integration of global distribution intelligence with existing market intelligence, consumer insights, and forecasting features marks a significant step forward in helping clients achieve business success.
She emphasised the unique achievement of integrating these complex datasets into a single platform.
gfknewron Supply Chain provides in-depth sell-through data based on distributor sales from around 300 distributors across over 45 global markets, covering 200 product groups in information technology, consumer electronics, office equipment, telecom, and small domestic appliances. The data is updated weekly and reports on 24 individual sales channels, offering a detailed view of market dynamics.
The tool was developed in collaboration with the Global Technology Distribution Council (GTDC) and its members, enabling users to analyse distributor sales data with flexibility. GTDC EMEA General Manager, Peter van den Berg expressed excitement about the tool’s potential to simplify distribution intelligence, improve efficiency, and enhance sell-through market data analytics.
Users can seamlessly switch between different modules to track growth drivers, sales channel trends, price developments, and top-selling items at the stock-keeping unit level. The platform also enhances collaboration by allowing teams to combine and share analytics across markets.
With the addition of point-of-sale information, consumer insights, and NIQ’s forecasting module, the tool offers a holistic view of market trends, helping businesses optimise pricing strategies and improve sales management.
-- BERNAMA
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