“Welcome To The European Table” Returns To Singapore, Showcasing Premium Greek PDO & PGI Products

KUALA LUMPUR, April 10 (Bernama) -- The third edition of the "Hellenic European Products PDO/PGI" initiative, also known as “Welcome to the European Table”, recently took place at the Cali Ascott Raffles Place in Singapore.

Organised by the European Union (EU), the event welcomed media, importers, and distributors for an immersive celebration spotlighting premium certified European products, according to a statement.

This year’s event continued the success of the previous campaigns, placing a stronger emphasis on integrating Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) Greek products into Singapore’s dynamic food culture. Guests were treated to a flavourful celebration of heritage, authenticity, and culinary excellence.

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Distinguished attendees included Greek Counsellor Emmanuil Markianos, with a live culinary demonstration led by Chef Derek Cheong. The chef presented Greek delicacies using PDO & PGI-certified ingredients, offering attendees an interactive and insightful tasting experience.

Throughout the evening, attendees sampled a curated variety of certified European products—including cheese, olives, olive oil, and saffron—while learning about the significance of the PDO/PGI labels in preserving quality, tradition, and geographic authenticity.

Presentations by the National Union of Agricultural Cooperatives of Greece (ETHEAS) representative, Gougoulias Konstantinos, and the implementing body QualityCert Ltd Managing Director, Paraskevi Tegou, further highlighted the value and mission of the initiative.

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Greece's agriculture, deeply rooted in tradition and quality, plays a pivotal role in the production of globally recognised exports. Greece is the world’s third-largest olive oil producer, known for its high proportion of extra virgin olive oil. The country also boasts a rich cheese-making history, with diverse regional varieties and some of the highest cheese consumption rates in Europe.

The event underscored the critical role of PDO and PGI certifications in helping consumers identify trusted, high-quality products while supporting Greek producers in expanding into international markets.

-- BERNAMA