Funko Pops Into The Philippines With First Southeast Asia Licensed Store This June

KUALA LUMPUR, April 15 (Bernama) -- Funko Inc, a global pop culture lifestyle brand, has announced the opening of the first Southeast Asian Funko-licensed store by local retailer, Funtastik Enterprises Corp, in the Philippines, scheduled for June this year.

This expansion marks another milestone in Funko’s international growth strategy, reinforcing its commitment to meeting fans where they are and bringing the brand experience closer to its most passionate communities.

“As a global brand, Funko is committed to expanding our presence in the most engaged and fastest-growing fan communities. The Philippines has been one of our strongest-performing markets in Asia, and this licensed store represents our investment in its passionate fanbase.

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“We have seen great success with similar licensed stores in the Middle East, and we are excited to bring that same momentum here,” said Funko Chief Executive Officer, Cynthia Williams in a statement.

Driven by thriving comic conventions, strong community engagement, and a booming e-commerce ecosystem, the Philippines is one of the most active markets for pop culture in Southeast Asia.

Filipino fan communities rank among the world’s most engaged audiences for Funko, making this location a strategic move to bolster local engagement and attract new fans as the company has partnered with Funtastik based on its experience in the market and focus on customer service.

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Located in SM Mall of Asia, the immersive retail space is expected to offer exclusive product drops and interactive zones, celebrating beloved entertainment, sports, and music franchises, as well as the growing world of anime.

With this launch, Funko continues to accelerate its global reach through best-in-class retail and licensing partnerships, shaping the next era of fan culture across Asia and beyond.

-- BERNAMA