Astro's BIZone Rewards Campaign: RM3 Mln To Multiply Business Potential

KUALA LUMPUR, April 23 (Bernama) -- Astro strengthens its position this year with the launch of the BIZone Rewards campaign, an initiative specially designed to help food and beverage (F&B) businesses become more appealing, thereby increasing customer traffic, enhancing their image, and boosting their brand value.

Astro's Head of Enterprise and Broadband Business Tan Sian Tuang said the rewards campaign is open to all F&B and commercial outlets that register, renew, or upgrade their BIZone TV pack during the campaign period, which runs from April 7 until October 17 this year.

"A total of 200 F&B outlets will be selected as winners to receive part of the RM3 million marketing support fund, with winners chosen monthly through a draw conducted by Astro representatives," he said in a statement.

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In 2024, Astro launched BIZone, a simplified package from AstroBiz for F&B outlets, which is aimed at encouraging the growth of these outlets within the small and medium enterprise (SME) industry, supported by a specially designed marketing fund worth RM3 million.

BIZone recorded substantial growth, experiencing a 34 per cent year-on-year (y-o-y) increase in new customers, significantly outpacing the initial forecast of about 5.0 per cent y-o-y base growth.

With a potential market size of 14,000 establishments, BIZone is steadily gaining traction, and this growth in customer acquisition further enhances its value as a solution for F&B and commercial outlets across Malaysia.

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Elaborating further on BIZone Rewards, Tan said that the selected outlets will have the opportunity to receive marketing support, such as sports watch party featuring an all-expense-paid live sports screening for customers, as well as meet-and-greet sessions with the appearance of celebrities or popular influencers. 

“Besides that, in terms of food promotion, the campaign also includes exclusive content created by well-known food influencers and social media personalities, along with Astro radio advertisements for selected customer-nominated outlets, targeting millions of listeners to build trust across diverse audience segments.

“Also offered are television ads on Astro’s platform for selected outlets, with special coverage via ‘Buletin Awani’ or ‘Borak SeeNi’ programme, further boosting viewership reach across all levels of society,” he said.

He said the rewards campaign offers strategic marketing support aimed at attracting more customers, increasing customer retention, and driving measurable business growth.

Additionally, Tan said that with RM3 million in dedicated marketing support and only minimal adjustments, BIZone has the potential to help commercial establishments optimise their potential through the power of smart entertainment.

“Through this campaign, we aspire to see every F&B outlet leverage structured marketing strategies to achieve their business goals.

“BIZone is more than just entertainment – it’s a powerful business multiplier that delivers real value with every customer visit, boosts customer engagement, and enhances brand value, ultimately helping businesses to continuously expand and contribute to Malaysia’s economic progress,” he said.

BIZone also offers a comprehensive lineup of live sports coverage and entertainment content, including major sporting events such as the English Premier League, Badminton World Federation (BWF) Championships, Malaysia League, Sepak Takraw League, Formula 1, MotoGP Grand Prix, National Basketball Association (NBA) games, cricket, and tennis, alongside 25 non-sports channels.

It also offers fair and transparent pricing tailored to suit both business needs and customer capacity. As BIZone subscribers, all F&B outlets will receive a starter kit, marketing materials, and branded tools designed to further boost their brand visibility.

For further information on the terms and conditions of BIZone Rewards, please visit https://biz.astro.com.my/bizone-rewards, whatsApp AstroBIZ at +60395447566 or email astrobusinesssupport@astro.com.my.  

-- BERNAMA