Unveiling Tsubaki’s Upgraded Formulations with Camellia Oil Force for Shinier & Bouncier Hair

KUALA LUMPUR, Oct 14 ( Bernama)-- Tsubaki, Japan’s leading haircare brand renowned for its beauty innovations, has unveiled its upgraded formulations powered by Camellia Oil Force in Malaysia through a unique showcase, The City of Tsubaki, which featured immersive experiences, interactive activities and artistic expressions that beautifully blended haircare with the art of fine pastry. 

The breakthrough innovation delivers smooth, radiant and resilient hair that stays beautiful for days, bringing Japan salon-quality haircare into the homes of everyday consumers.

This new generation of Tsubaki haircare reflects the brand’s commitment to combining centuries-old Japanese beauty rituals with modern scientific advancements. 

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By addressing key concerns such as dryness, frizz, hair fall and damage, Tsubaki empowers Malaysian consumers to enjoy healthy, shiny hair with an indulgent sensorial experience, while delivering visible improvements they can achieve at home.

"Tsubaki vision is to make Japan salon-quality care part of everyday life,” said General Manager and Country Representative for Tsubaki Malaysia and Indonesia Frederick Ng. 

"With the introduction of Camellia Oil Force, we are offering consumers effective solutions that deliver visible improvements in hair strength, shine and manageability”. Beyond results, it is also about giving Malaysians the confidence and joy that comes with feeling their best," he added.

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Managing Director of Watsons Malaysia and Chief Operating Officer of Health & Beauty Asia Caryn Loh said Watsons has always been dedicated to offering customers quality products that truly make a difference in their daily lives.  

“The introduction of Tsubaki’s upgraded formulations is timely, as more consumers are actively seeking effective solutions for hair concerns such as frizz, dryness and hair fall. By making Tsubaki available across our stores and online channels, we are ensuring that Japan salon-quality haircare is now within easy reach for Malaysians everywhere," she added. 

This year’s City of Tsubaki, celebrating the launch of Tsubaki’s upgraded formulations, was elevated through a special collaboration with JWC Roastery Malaysia, a local lifestyle brand famed for its artisanal coffee and pastries. 

In celebration of Tsubaki’s artistry, JWC Roastery presents a limited-edition pastry art series comprising five meticulously designed creations. 

Each piece serves as a visual and culinary interpretation of Tsubaki’s signature products. The series, titled “Essence in Bloom”, captures the spirit of renewal and refined beauty, and will debut at the City of Tsubaki showcase before becoming available at all JWC Roastery locations.

Guests visited The City of Tsubaki at Starhill Gallery Kuala Lumpur were treated to a series of engaging and interactive activities that brought the brand’s Japanese heritage and beauty innovation to life. 

Guests could capture moments at the Tsubaki Photo Booth, test their luck at the Plinko Board Game, challenge their memory with the Flip & Match Game, and express their haircare needs through the creative Data String Wall. 

The excitement continues with the Tsubaki roadshow, open to the public from Oct 7 to 15, offering consumers a chance to experience Tsubaki’s upgraded formulations by getting samples of the new formulations and discover their perfect haircare match.

Consumers can discover and experience the full Tsubaki range exclusively at Watsons Malaysia, both online and in-store. For more information, follow Tsubaki Malaysia on Facebook at www.facebook.com/tsubaki.my and Instagram at @tsubaki_malaysia.

--BERNAMA