INVIDI Fuse To Slash Costs Of Targeted Ads On Live Internet TV

KUALA LUMPUR, Nov 26 (Bernama) -- INVIDI Technologies, the pioneer in addressable advertising technology, has announced a breakthrough solution aimed at drastically reducing the cost of delivering targeted ads on Internet-delivered live television.

According to a statement, the new product, INVIDI Fuse, leverages client-side manifest manipulation (CSMM) to eliminate the prohibitive server costs associated with large-scale live events.

Its unique architecture keeps cloud delivery costs flat regardless of audience size, enabling highly profitable targeted advertising at scale.

INVIDI Chief Operating Officer, Prasad Sanagavarapu noted that technology costs had long been the primary barrier to scalable addressable advertising on live TV, a challenge that INVIDI Fuse has now overcome.

“We are enabling our clients to finally unlock the premium value of their live inventory, dramatically improve their margins, and offer advertisers precision targeting at a scale that was previously unimaginable,” he said.

INVIDI Fuse integrates seamlessly with the company’s existing suite of advertising solutions, supporting delivery across live broadcast/linear, satellite, terrestrial, Android TV, and connected televisions (CTVs). It is managed via the consolidated INVIDI Conexus platform and optimised alongside programmatic and direct sales channels through INVIDI Pulse.

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The solution offers radical cost reduction by removing volume-based server costs of server-side ad insertion (SSAI) and significantly lowering content delivery network (CDN) expenses. Its unlimited scalability and operational simplicity streamline ad delivery compared with multi-manifest SSAI systems.

Committed to innovation, INVIDI positions Fuse as a cornerstone for next-generation addressable advertising, enhancing effectiveness, efficiency, and scalability across multiple media platforms.

-- BERNAMA