Dmitry Shubov Highlights Common Pitfalls For Southeast Asian Startups Entering US Market

KUALA LUMPUR, Dec 3 (Bernama) -- Dmitry Shubov Consulting, a firm specialising in pre-seed and seed-level startups in Southeast Asia, has outlined the most common mistakes made by businesses attempting to enter the United States (US) market.

The firm in a statement noted that while the US remains the world’s largest and most lucrative consumer market, it is also one of the most complex. International businesses often face unfamiliar challenges, including language nuances, cultural differences, consumer preferences, and regulatory requirements.

“Bringing a business to the US involves a maze of obligations that can be easily missed if you are unfamiliar with US regulations. Expert guidance can be the determining factor between success and failure," said the firm’s Founder, Dmitry Shubov.

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According to the firm, key challenges for foreign businesses include navigating multi-layered regulatory compliance—such as rules enforced by the US Food and Drug Administration (FDA), Federal Communications Commission (FCC), antitrust and consumer protection laws, and employment regulations covering wages, hours, and anti-discrimination.

Comprehensive market research is also critical, including customer identification, competitive analysis, demand assessment, pricing, and distribution strategies.

Additionally, operational challenges often arise when establishing a US presence, from legal entity formation and financial management to hiring, logistics, and payroll.

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Dmitry Shubov Consulting provides online resources and advisory support for businesses in the Philippines, Singapore, and across Southeast Asia seeking to expand into the US market, with the goal of helping companies navigate complexities and accelerate growth.

-- BERNAMA