Proton Expects Saga MC3 To Lead ASEAN A-segment Market Next Year

SUBANG JAYA, Dec 4 (Bernama) -- National carmaker Proton Holdings Bhd expects its newly launched Proton Saga MC3 model to become the leading A-segment model in the ASEAN market next year.

Its chief executive officer, Dr Li Chunrong, said the MC3 has received more than 30,000 bookings since its launch last week.

Commenting on Proton’s electric vehicle (EV) line-up, he said the e.MAS 7 has become Malaysia’s best-selling EV in 2025, following its launch in June 2024, with 8,239 units sold as of November 2025.

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“Proton e.MAS 5 became Malaysia’s first affordable EV, achieving more than 10,000 bookings in a short time.

“The e.MAS is at the centre of Proton’s EV roadmap. We believe the brand will become Malaysia’s number one EV brand soon,” Li said in his speech during the launch of the Proton Technology Showcase here today.

The Proton Tech Showcase offers visitors an opportunity to gain insight into the technology that powers Proton’s models. 

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In a statement, the group said it gathers the company’s most significant engineering achievements under one roof, offering unprecedented access to experience the latest breakthroughs in electrification, powertrain development and intelligent connectivity. 

“Among the display highlights are the global modular architecture (GMA) platform, Short Blade Battery and Proton’s latest Plug-in Hybrid Electric Vehicle (PHEV) engine and transmission, as well as connectivity exhibits by Aco Tech Sdn Bhd featuring augmented reality (AR) and artificial intelligence (AI) capabilities. 

“Proton’s newest models, such as the Proton X50, Proton e.MAS 5 and all-new Proton Saga, will also be on display along with a model that will be making its public debut before being launched in early 2026,” it said.

-- BERNAMA