Audiencerate Gains Rare Dual Status As Google Data Provider, Upload Partner

KUALA LUMPUR, Dec 11 (Bernama) -- Audiencerate, a technology company specialising in data activation solutions and platforms, has been named a Customer Match Upload Partner by Google.

The certification, granted to a limited number of global operators authorised to manage and onboard first-party data into the Google Ads and DV360 ecosystem, strengthens the company’s partnership with Google, according to a statement.

Audiencerate Chief Executive Officer, Nicola Boschetti said Google’s approval marks a strategic milestone in the company’s growth and its development toward an innovative MadTech platform.

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“Our technology allows us to offer an integrated infrastructure that adheres to the highest standards, supporting businesses in their transition toward a data economy centred on privacy and the realisation of their proprietary data's business value,” said Boschetti.

The new accreditation adds to Audiencerate’s existing status as a certified Google Data Provider, allowing the company to seamlessly integrate proprietary audience segments and data into Google’s advertising platforms.

The combined certifications strengthen Audiencerate’s position in the digital advertising market, which is increasingly reliant on first-party data.

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Through the integration, companies can securely use their own datasets, including hashed email addresses, phone numbers and digital identifiers, to build tailored audiences for Search, YouTube, Gmail, Display and Shopping campaigns.

The capability is especially relevant as the integration of AdTech and MarTech becomes critical and businesses accelerate the shift toward strategies based on proprietary data assets.

Operating across major European and international markets, Audiencerate said its newly recognised status further enhances its ability to compete with global players in the MarTech and AdTech sectors.

-- BERNAMA