China Market Launches Overseas Digital Mall In Malaysia, Establishing ASEAN Hub

KUALA LUMPUR, Dec 16 (Bernama) -- China Market has selected Malaysia as its ASEAN hub, bringing Chinese industrial-belt products into Southeast Asia while enabling Malaysian brands to access China through its Market Express Channel, following the official launch of the China Market Overseas Digital Mall in Malaysia.

Developed and operated by Shendu Digital Science & Technology Group, the digital mall was unveiled during the “Direct Sourcing, Smart Saving” — Linyi Mall–China Market Overseas Digital Mall Malaysia Launch and Matchmaking event, here, recently.

The platform entered Malaysia using a wholesale-to-wholesale (W2W) fourth-party digital trade model, directly linking China’s industrial-belt source factories with overseas wholesale markets and direct manufacturers.

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“The initiative establishes Malaysia as a new ASEAN hub for source-direct procurement, enhancing efficiency and transparency in cross-border trade,” Shendu Digital Science & Technology Group and China Market said in a joint statement today.

China Market Overseas Business general manager Yu Ligang said Malaysia was chosen as the platform’s first overseas landing point because of its strategic location at the heart of ASEAN.

“While China Market had previously established an Indonesia Pavilion and conducted business in Australia and New Zealand, the Malaysia launch marks the first full implementation of its fourth-party digital trade platform overseas,” he added.

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In its initial phase, China Market will prioritise the food sector in Malaysia, with plans to expand vertically into additional food categories and horizontally into sectors such as food and beverage, hospitality, construction, and related industries, the statement said.

Supporting the platform is China’s Linyi wholesale market ecosystem in Shandong Province, which aggregates more than 10,000 suppliers and approximately 250,000 products. Wisepost Solutions Sdn Bhd, led by its founder and chairman Adrian Pan, is a key partner in facilitating connections between these suppliers and overseas markets.

Pan said Linyi’s domestic trading volume is six times larger than Yiwu’s, reflecting its comprehensive industrial chain and its role as the upstream supply base for many major markets across China.

“Our goal is simple: to make global quality products easier to access and global sourcing easier to achieve,” Pan said.

Wisepost Solutions co-founder and chief executive officer Ygene Poon said the China Market Malaysia initiative targets three key cross-border trade challenges. The first is information gaps, addressed through artificial intelligence and big-data matching that efficiently connects buyers with suitable suppliers.

The second is trust barriers, managed via a high-credibility cooperation framework backed by state-owned enterprises and state capital. The third is after-sales support, delivered through a “three-in-one” model in which local partners act as buyers, users, and service providers to ensure localised maintenance and support.

-- BERNAMA