Dmitry Shubov: Data Analytics Key For Southeast Asian Firms Entering US Market

KUALA LUMPUR, Jan 15 (Bernama) -- As Southeast Asian (SEA) businesses increasingly target expansion into the United States (US) market in 2026, data-driven decision-making is emerging as a critical enabler of successful market entry.

According to the Gartner 2025 Data and Analytics Report, cited by the National CIO Review, organisations that effectively leverage data analytics are significantly better positioned to make informed strategic decisions and compete in complex markets such as the US.

“Analytics can be the loudest voice in the room. It is one thing to have a good product, but knowing what to do with it is quite another.

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“Successful companies in both SEA and the US rely heavily on data analytics, as they show you what is happening, and you learn what to do next to continue and improve,” said Dmitry Shubov Consulting Founder, Dmitry Shubov in a statement.

Key trends highlighted in the report underscore the growing importance of analytics in expansion strategies. These include stronger data literacy to embed analytics in day-to-day decision-making, wider adoption of augmented analytics powered by artificial intelligence and machine learning, and the use of real-time analytics to detect shifts in consumer behaviour and market dynamics.

The report also emphasises the need to integrate data across organisational silos to create a unified market view, alongside robust data governance to safeguard sensitive information and ensure regulatory compliance in the US.

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As SEA companies navigate the regulatory, operational and data governance challenges of entering the US, Dmitry Shubov Consulting plays a key advisory role in guiding early-stage SEA legal tech firms through US market setup, compliance alignment and analytics-driven strategy execution.

-- BERNAMA