KKV Opens Vietnam Global Flagship In Ho Chi Minh City

KUALA LUMPUR, Jan 19 (Bernama) -- KK Group announced the grand opening of the KKV Vietnam Global Flagship Store in downtown Ho Chi Minh City, marking KKV’s second global flagship worldwide and underscoring Vietnam’s importance in the group’s Southeast Asia growth strategy.

“We will continue to open global flagship stores in more countries, bringing local consumers a richer and more inspiring shopping experience,” said KK Group’s International Business Chief Operating Officer, Rojen Wu in a statement.

Located at 28 Le Loi in District 1, near major landmarks including Saigon Centre, the new flagship is positioned as a lifestyle destination ahead of the Tet Holiday, offering immersive product discovery, curated photo spots, and an upgraded one-stop shopping experience for local consumers.

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A standout feature of the store is the Colorful KKV Moto Park, a motorcycle-themed, highly visual zone that transforms a conventional parking area into a vibrant entry point, reinforcing the flagship’s role as a landmark retail attraction in the city centre.

Vietnam remains a core market for KK Group in Southeast Asia. The Group currently operates 20 stores across its three key brands—KKV, THE COLORIST, and X11—with a growing presence in Ho Chi Minh City, Hanoi, and surrounding urban areas, appealing to young, trend-conscious consumers.

Founded in China, KK Group has established a large-scale lifestyle retail network, operating more than 1,000 stores in over 200 cities nationwide and over 150 stores across Southeast Asia.

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Its core brand, KKV, is built around the “100 lifestyles” concept, offering around 20,000 stock keeping units (SKUs) across eight categories, including trendy toys, beauty, food, and daily essentials.

Looking ahead, KK Group plans to expand its three core brands to more than 300 stores across Southeast Asia in 2026, with a global footprint exceeding 500 stores by year-end. In Vietnam, the Group targets approximately 50 stores in 2026.

To coincide with the Tet Holiday, KKV Vietnam will introduce nearly 5,000 new products in phases, expanding seasonal and gifting selections for consumers.

-- BERNAMA