KUALA LUMPUR, Feb 23 (Bernama) -- Coventry has announced a new category-exclusive national sponsorship agreement with the National Association of Insurance and Financial Advisors (NAIFA), under which it will serve as NAIFA’s exclusive Gold sponsor in the life settlement category.
Under the agreement, Coventry will support advisor education and engagement on the secondary market for life insurance, with a focus on improving awareness of how life settlements can be incorporated into broader financial planning strategies.
Coventry Chief Executive Officer, Reid Buerger in a statement said the partnership reflects the growing need for advisers to deliver more holistic and informed guidance as client needs evolve, particularly in relation to unneeded or underperforming life insurance policies.
He added that the sponsorship will help enhance advisers’ understanding of the secondary market for life insurance and the role life settlements can play in client planning conversations.
As part of the sponsorship, Coventry will support several of NAIFA’s key national initiatives and events throughout 2026, including the FSP Institute, the Congressional Conference, and the National Leadership Conference, as well as Life Happens programming.
The collaboration is aimed at expanding NAIFA members’ access to educational resources and practical market perspectives on the use of life settlements within comprehensive financial planning.
Coventry has a longstanding relationship with NAIFA, and this expanded sponsorship reflects a shared commitment to advancing advisor education and providing resources that support informed, client-focused planning.
The sponsorship also forms part of Coventry’s broader strategy to engage advisers through established national professional organisations, providing market insight and education on the secondary market for life insurance to support informed and balanced planning decisions.
-- BERNAMA
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