KUALA LUMPUR, March 6 (Bernama) -- Xsolla, a global video game commerce company, has launched Xsolla Agency, a comprehensive service connecting game developers with premium entertainment-based intellectual property (IP).
The integrated offering addresses key challenges faced by game creators by providing access to world-class IP, global monetisation capabilities and the operational infrastructure needed to build sustainable businesses.
“We have built the infrastructure to solve commerce problems for game creators and developers. Now we are extending this expertise to bring entertainment-based IP to game developers, giving studios of all sizes the tools to grow their audiences and revenue,” said Xsolla President, Chris Hewish in a statement.
Xsolla Agency simplifies access to entertainment-based licences through expert-led negotiations and industry relationships, offering affordable monetisation-focused deals structured for maximum return on investment (ROI).
The service is supported by the same commerce infrastructure powering more than 1,500 game developers across over 200 geographies, including global payments with more than 1,000 payment methods, as well as distribution and platform enablement.
The Xsolla Agency offers premium IP licences sourced through expert-led negotiation with established entertainment industry relationships, along with simplified operations that make traditionally complex, expensive, and inaccessible licensing more accessible.
In addition, creator-centric tools, data analytics, fraud prevention and compliance support are offered to reduce operational friction and allow creators to focus on developing their content. Operational services are also available to filmmakers and musicians.
Through the service, game developers can benefit from increased discoverability, reduced user acquisition costs and higher player spending through licensed IP, while creators gain greater control over their content as Xsolla manages the backend infrastructure.
-- BERNAMA
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