KUALA LUMPUR, March 26 (Bernama) -- Tourism demand in ASEAN countries remains strong amid the ongoing geopolitical tensions, according to Deputy Tourism, Arts and Culture Minister Chiew Choon Man.
He said this highlights the enduring desire to travel as well as the industry's ability to adapt to shifting preferences and changing circumstances, including the continued interest of travellers in exploring destinations locally or abroad, particularly within ASEAN.
“At the same time, the government remains committed to supporting the country’s tourism ecosystem through our policies and initiatives that encourage digital adoption and sustainable tourism practices,” he said at outbound travel experience curator Golden Destinations Group Bhd’s prospectus launch here on Thursday.
Chiew said the government will continue to focus on policy support while championing digitally efficient and sustainable practices in the tourism industry.
More recently, the geopolitical developments have created new uncertainties and once again tested the resilience of the sector, he noted.
“We must notice that the global travel landscape has been excellent.
“From the unprecedented disruptions of the COVID-19 pandemic to more recent geopolitical uncertainties, the industry has faced headwinds that would have stalled less resilient sectors. Yet, we see a remarkable momentum (in Malaysia),” he said.
Chiew also said that the tourism and travel sector has long been a cornerstone of Malaysia's economic identity.
He said that beyond its direct impact on gross domestic product, the tourism industry has built a massive interconnected network spanning transportation and hospitality to retail, supporting vibrant events and businesses.
Crucially, Chiew said, the backbone of this ecosystem is Malaysia's small and medium enterprises, whether they are pool operators, travel agencies or local guides.
“These businesses are the lifeblood of the travel revolution, ensuring that Malaysia remains competitive on the global stage,” he added.
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