Holafly Report Highlights Sustainability Gap In Travel Decisions

KUALA LUMPUR, March 30 (Bernama) -- The Holafly eSIM & Travel Report revealed that 42 per cent of travellers actively take steps to travel more responsibly, highlighting a growing awareness of environmental impact among global explorers.

However, only 22.5 per cent rank sustainability among their top priorities when planning a trip, indicating that price, convenience, and other practical factors often outweigh environmental considerations.

“The message from travellers is clear: people want to make responsible choices, but those choices need to be simple and accessible. Sustainability will only scale when responsible options are seamlessly integrated into the travel experience,” said Holafly Brand Director, Daniela Prado.

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In the report, Holafly, an eSIM provider, revealed new insights into how sustainability is shaping travel decisions worldwide with a clear hierarchy between intention and decision-making.

This gap between values and practical choices reflects a broader trend across the travel industry as travellers widely support sustainable tourism in principle, but translating those intentions into booking decisions remains complex.

In addition, Holafly stated in a statement that many travellers express the desire to reduce their environmental footprint, yet affordability, accessibility and overall travel experience still tend to shape final choices.

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Holafly’s eSIM products contribute to more responsible travel by replacing traditional SIM cards, reducing emissions linked to production, packaging, and global distribution.

The company estimates that each eSIM prevents approximately 114.7 grammes of carbon dioxide (CO₂), with over 15 million eSIMs sold worldwide avoiding more than 1,700 tonnes of CO₂.

As the travel sector faces growing climate awareness, the challenge remains turning environmental values into practical, seamless choices that travellers can adopt without friction.

-- BERNAMA