KUALA LUMPUR, Nov 11 (Bernama) -- Over five million Malaysians were drawn to TikTok Shop 11.11 Mega LIVE Showdown to connect with their favourite local creators, micro, small and medium enterprises (MSMEs) and brands from 7 pm to 11 pm yesterday, generating approximately 80,000 livestream orders.
TikTok Shop Malaysia Marketing Communication Lead Nur Aisya Rosly said the e-commerce site reaffirms its commitment to empowering local MSMEs by giving the spotlight to homegrown products, through a dedicated segment for #JomLokal during the livestream show.
"It is thrilling to see Malaysian-made brands, the likes of Dapur Pak Amir, Shiffa Curry Powder and Empat Beranak, shine on stage in front of not only the thousands of viewers physically present in the stadium but also be discovered by millions of viewers on TikTok Shop's livestream and TV3 broadcast," she said in a statement today.
She said the star-studded show, streamed live on @tiktokshop_my and on TV3, featured an exciting lineup of promotions, discounts and vouchers for online shoppers to enjoy exclusive savings on TikTok Shop 11.11 Mega Sale.
Nur said the presence of top creators such as @khairulaming, @yang, @neelofa, @sallywhoo, @dearcarynn and @tulippetals on the livestream yesterday made it an engaging Shoppertainment experience for viewers, as entertainment and shopping converged.
A few lucky winners were also said to have brought home vehicles such as Perodua Myvi, Honda ADV 160 and Honda Wave motorcycles.
"The livestream show saw strong support from TikTok Shop's community of shoppers, creators, sellers and partners, including Maybank, Bulan Bintang, Oatside, Hausboom, Maggi, Munchy’s, Elianto and 888 Tea & Coffee, who all contributed to the event’s success," the statement said.
The TikTok Shop’s 11.11 Mega Sale allowed users to enjoy an abundance of platform-wide Free Shipping vouchers, which can be stacked with both Platform Discount and Seller Discount vouchers, offering shoppers to multiply their savings by up to three times.
Besides that, the ‘Harga Hangat’ deals also feature up to 80 per cent discount from renowned brands like Sony, Farm Fresh, Skintific and GB Gold.
-- BERNAMA
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