MCCORMICK EMBARKS ON NEW ERA OF TRANSFORMATION THROUGH 'CREATE FRESH MEMORIES WITH MCCORMICK' CAMPAIGNS

KUALA LUMPUR, Nov 13 (Bernama) -- Global flavour leader McCormick entered a new era of transformation in Southeast Asia with innovations by launching its brand campaign, ‘Create Fresh Memories with McCormick.’

In a statement, McCormick said that the campaign introduced the brand’s first-ever Spice Stars in Malaysia, innovative new packaging, and an upcoming line of new products from the 135-year-old legacy brand renowned for quality and freshness.

Meanwhile, the Managing Director of McCormick India-Southeast Asia Priya Sharma, was quoted in the same statement as saying that through the brand renovation, they wanted to pay homage to the special meal moments using their herbs and spices that had empowered home cooks in Malaysia and around the world.

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“Consumers in this region had been familiar with McCormick herbs and spices for decades, and they knew our products were a key addition to enhancing their meals' flavour and taste. McCormick aims to help consumers recreate cherished culinary memories in a modern lifestyle.

“We were pleased to share our redesigned packaging that had been innovatively created based on deep consumer insights to aid home cooks of every skill level. We were confident that McCormick would continue to be a reliable partner for our consumers to create new culinary memories with their families and friends,” she said.

The statement said the first-ever Spice Stars featured Michelle Yeong, a content creator who showed her audience how easy it was to make simple food at home, Syifa Jamil, an award-winning content creator whose videos featured traditional and contemporary cooking techniques and Abdul Qayyum Halid, also known as Chesayangkitchen.

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"The Spice Stars reimagined their cherished food memories using the brand’s iconic flavours. Both McCormick and the Spice Stars posted the campaign’s content on their social media pages," it said.

Abdul Qayyum, famous for his engaging “2-minute, 1 recipe” videos, shared quick cooking tutorials for delicious meals, as for him, a special dish formed a core memory that evoked a sense of nostalgia.

“When I was younger, my parents would reward me with something I liked whenever I got good grades on my exams and one thing that never changed was that I always asked for fried chicken. Thanks to McCormick herbs and spices, I was able to recreate the dish behind these cherished memories once,” he shared in the same statement.

In addition to celebrating favourite foods and core memories across the region, McCormick continued to drive innovation by updating the packaging for its herbs, spices, and seasonings, featuring a sleek and clean design that allows all home cooks to achieve the best quality and flavour in their food.

It said transitioning from plastic to glass bottles and introducing the all-new advanced SnapTight™ lid would work together to lock in flavour, retaining the fresh taste of McCormick’s herbs and spices for longer.

"Other user-friendly design improvements include displayed herb and spice names on the lid, a prominent best-by date on both the lid and bottle, a new transparent label that allows for easier monitoring, and a versatile lid that caters for both teaspoon access and sprinkling," is said. 

To add new flavours tailored for Malaysia, McCormick has recently launched Grill Mates BBQ sauces in regionally relevant flavours such as Spicy Korean and Sichuan Mala and will soon launch a series of product innovations such as Shake Shake Black Pepper & Truffle Flavoured Seasoning and Air Fryer Marinade Mixes. 

Available in all major supermarkets in Malaysia, the products were tailored to meet the unique tastes of Malaysia’s consumers, demonstrating the brand’s dedication to continuous innovation and a deep understanding of local culinary preferences.

"As McCormick continues to evolve to deliver products that align with the region’s preferred tastes, please look forward to more exciting and progressive campaigns that reflect the brand’s innovative spirit, as well as products that align with the taste, preferences, and lifestyles of consumers across Southeast Asia," it said.

-- BERNAMA

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