97 PER CENT OF SHOPEE AFFILIATES SUPPORT MALAYSIAN BRANDS, DRIVE LOCAL BUSINESS GROWTH

KUALA LUMPUR, Nov 18 (Bernama) -- Shopee Affiliates have demonstrated strong support for Malaysian brands, with 97 per cent of them expressing strong interest in supporting local sellers.

The e-commerce platform said that these insights was obtained from over 180 Malaysian affiliates that participated in a recent survey conducted by Shopee from Nov 1 to 8.

“By promoting Malaysian brands, affiliates also support small business growth and contribute to the local economy, further enhancing the appeal of these partnerships, Shopee said in a statement today. 

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The survey revealed that over 85 per cent of Shopee Affiliates promoted more local brands than international brands, dedicating the majority of their efforts to support homegrown products.

Affiliates also cited higher engagement (34 per cent) and access to wider audiences (24 per cent) as the top factors in their success in driving sales for Shopee sellers.

“This mutually beneficial partnership enables local sellers to leverage affiliates’ strong audience connections, enhancing their engagement and expanding their reach. This approach enhances brand visibility while fostering trust and credibility for local sellers,” Shopee said.

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For instance, ELGINI Malaysia’s founder Lim Chong Soo said the local sportswear brand saw a 115 per cent increase in sales during Shopee’s 11.11 Super Sale, which he attributed in part to collaborations with Shopee Affiliates. 

“We have been working with Shopee Affiliates to promote our products since September 2024, and we are glad it has manifested into a successful 11.11 for us. Their endorsement has been invaluable in building our credibility and expanding our reach,” he said. 

Meanwhile, Shopee Malaysia Marketing and Business Intelligence Head Tan Ming Kit emphasised the critical role Shopee Affiliates play in supporting local businesses. 

“Our Shopee Affiliates help drive the growth of our local businesses by consistently promoting homegrown brands to a wider audience.

We remain committed to empowering local businesses and affiliates by providing the necessary tools and resources within a cohesive ecosystem that benefits all stakeholders,” he added. 

-- BERNAMA