KUALA LUMPUR, Jan 9 (Bernama) -- The launching ceremony of the "Nihao, Chengdu" Global Salon, took place simultaneously in Chengdu, Singapore, Malaysia, and Thailand on Jan 7.
According to a statement, the ceremony was hosted by the Information Office of the Chengdu Municipal Government, Chengdu Opening-up and International Cooperation Center and Chengdu International Cultural Exchange Center.
With world-renowned hot pot restaurants serving as venues, the event marked the official kick-off of the "Nihao, Chengdu" Global Salon programme, which was designed to establish a new platform conducive to culture and tourism exchange and economic and trade cooperation.
Relying on the establishments of Chengdu's companies abroad, such salons are being organised to help showcase Chengdu's image, promote interactions in culture, tourism, economic and trade, and strengthen the city's international cooperation capacity.
The main venue of the first batch of global salons has been set up at the Yinshi Square branch of Hai Di Lao hot pot in Chengdu, while overseas venues currently include Hai Di Lao branches at Singapore's Marina Bay Sands, Pavilion Kuala Lumpur, and Bangkok centralworld.
Ctrip Global Affairs General Manager, Lu Yang said Chengdu is rapidly gaining popularity as a top Chinese destination for foreign tourists, with search interest surging for attractions like giant pandas, historic sites, and unique landscapes.
“With the continuous opening of more "Nihao, Chengdu" Global Salons abroad, no doubt interests in travelling to Chengdu tourism will continue to trend higher," said Lu, who was on-site at the event.
At present, Ctrip's overseas platforms are targeting foreign tourists from Singapore, Malaysia, Thailand, and other nations by rolling out services such as reservation options for Chengdu's tourist routes and detailed introductions to the city's destinations.
Data indicate that Chengdu saw a remarkable 163.8 per cent year-on-year increase, receiving a cumulative total of 1.472 million inbound tourists from January to November 2024, with visitors mainly from Malaysia, Thailand, the United States, Vietnam, and the Republic of Korea.
-- BERNAMA
BERNAMA provides up-to-date authentic and comprehensive news and information which are disseminated via BERNAMA Wires; www.bernama.com; BERNAMA TV on Astro 502, unifi TV 631 and MYTV 121 channels and BERNAMA Radio on FM93.9 (Klang Valley), FM107.5 (Johor Bahru), FM107.9 (Kota Kinabalu) and FM100.9 (Kuching) frequencies.
Follow us on social media :
Facebook : @bernamaofficial, @bernamatv, @bernamaradio
Twitter : @bernama.com, @BernamaTV, @bernamaradio
Instagram : @bernamaofficial, @bernamatvofficial, @bernamaradioofficial
TikTok : @bernamaofficial
