IPOH, March 27 (Bernama) -- In a gesture of gratitude to loyal customers, and support for the less fortunate this Aidilfitri, lemang trader, Shamsur Ezam Mohd Afandi, 40, was offering each lemang for just RM10, yesterday.
The father of three shared that nearly 400 lemang stems - regular, corn, and black glutinous rice variants - usually priced between RM18 and RM20 each, were sold for just RM10 from 3.30 pm yesterday, selling out within an hour and a half.
“Our intention is to give back and show appreciation to our loyal customers in Klebang and the surrounding areas. This RM10 lemang is our way of helping those in need, so we decided to offer it at a lower price.
“We use slightly smaller size bamboo stems for these lemang. If we were using the regular-sized bamboo, each stem would typically be sold for around RM15, but we chose to sell it for just RM10," he said, when met by Bernama at his stall in Klebang Putra, yesterday.
He assured that despite being priced at RM10 each, the quality remains uncompromised, as he ensures that the taste matches that of those typically sold at the standard price of RM20 each.
Shamsur Ezam explained that, while the lemang contains only basic ingredients like salt, coconut milk, and glutinous rice, the key to its unique taste lies in his fire control technique, which sets it apart from other traders.
Having inherited the business from his family in 2000, he now serves hundreds of loyal customers, who eagerly return each year to enjoy his lemang before Aidilfitri. He also fulfils orders beyond the festive season.
Meanwhile, he noted that the price of lemang has increased by RM2 this year, bringing it to RM20 per stalk, due to rising costs of ingredients.
“Regular, corn and black glutinous rice varieties are priced at RM20 each. The cost of coconut milk has risen significantly - from RM9 per kilogramme to RM14. Prices for bamboo stems and banana leaves have also surged, making it increasingly difficult to maintain the previous pricing," he said.
He said that the overwhelming demand for lemang this Aidilfitri surpassed his expectations, compelling him to decline orders for approximately 6,000 stems.
“When it comes to orders, we can only accommodate around 2,500 stems per day during Aidilfitri, and after that, we will be limiting it to 1,000 per day,” he said.
For the eve of Aidilfitri alone, he received orders for approximately 3,000 lemang stems, bringing the total orders - including those for the festive period - to an astonishing 30,000.
He added that the orders primarily consist of three varieties: regular, corn, and black glutinous rice.
-- BERNAMA
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