KUALA LUMPUR, April 11 (Bernama) -- Monsta’s special Ramadan micro-series Papa Pipi Terpaling Puasa has garnered over 182 million views across YouTube, TikTok and Instagram within a month.
In a statement today, Monsta said the 30-episode series has become one of the most successful digital Ramadan campaigns this year, drawing an overwhelming response from audiences in Malaysia, Indonesia and Southeast Asia.
“Papa Pipi Terpaling Puasa is more than just entertainment. It highlights the everyday experiences of Malaysians during Ramadan -- from waking up for sahur and afternoon fatigue to bustling bazaar visits and moments of breaking fast.
“All of this is presented in a light-hearted, family-friendly comedic format that resonates with everyday life,” the statement read.
Papa Pipi is well-known in the digital space, with quotes from Papa Zola frequently shared on social media, making him a well-loved icon among parents.
According to Monsta, the series’ humorous and down-to-earth approach to family life, marital relationships and daily routines has made it relatable and engaging for viewers.
“The tremendous response has boosted the momentum of the Papa Pipi brand and plays a strategic role in strengthening Monsta’s presence ahead of the release of Papa Zola The Movie, slated for the end of this year,” it added.
Full episodes and the latest updates are available on Monsta’s official channels on YouTube, TikTok and Instagram.
-- BERNAMA
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