KOTA KINABALU, April 29 (Bernama) -- More than 700 agents and distributors in Sabah took part in the ‘Tupperware Get Set Go’ one-minute dash event, where they grabbed various Tupperware products for free.
Tupperware Brands (M) Sdn Bhd Sales Division Manager (Team Leader) Nash Nasir said the event was part of the company’s efforts to express gratitude to their agents and distributors in the state.
“This program also ties in with our Corporate Social Responsibility (CSR) initiatives, marking Tupperware Brands' 60th anniversary in Malaysia,” he told Bernama.
During the event, agents and distributors had one minute to collect as many Tupperware items as possible to take home.
Nash revealed that similar events would soon be held in Sarawak and Peninsular Malaysia, with final dates and venues currently being arranged.
“We aim to make our agents and distributors across Malaysia feel valued and motivated to promote the Tupperware brand,” Nash said.
Based on observations, he noted that more women participated in the event, most of whom were housewives. By becoming Tupperware agents and distributors, they not only earn commissions but also generate their own income.
He said there are currently around 500,000 active Tupperware agents and distributors nationwide, with a growing number in Sabah and Sarawak.
“I’ve seen many Tupperware fans in Sabah and with the number of agents and distributors constantly growing, this has become one of our strongest markets,” he added.
Tupperware Brands (M) Sdn Bhd commercial director for Malaysia and Singapore James Yeoh stated that to ensure continued growth, the company would organise roadshows and dash events across Malaysia to introduce the brand to local communities.
“We want to introduce Tupperware as a reusable and durable product, and we aim to encourage people to choose long-lasting items,” he said.
He noted that Tupperware’s resilience in Malaysia was due to the genuine affection people have for the brand’s products, unlike in other countries where it has shut down.
Yeoh also highlighted Tupperware’s collaboration with organisations such as the Ministry of Women, Family and Community Development and the Sabah Kinabalu Pink Ribbon to run awareness campaigns on recycling and other CSR initiatives, particularly in the state.
-- BERNAMA
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