TAWAU, May 8 (Bernama) -- Over 100,000 people are expected to flock to the 2025 MADANI Rakyat Programme (PMR) Sabah, a three-day government outreach event set to take place at the Tawau Municipal Council Square (MPT) here from Friday to Sunday.
According to the Ministry of Entrepreneur Development and Cooperatives (KUSKOP) Cooperative, Hawkers and Small Traders Development Division secretary Azizul Alias, the turnout is expected to match or exceed the overwhelming response recorded at the 2024 PMR ‘Sayangi Sabah’ edition held in Kota Kinabalu last October.
“With a wide variety of engaging and beneficial activities planned, we’re confident residents of Tawau and surrounding areas will show up in force for this edition of PMR,” Azizul told Bernama.
Among the programme’s highlights are on-site government services, interactive sessions, and business showcases, including the popular Jualan MADANI initiative, which offers essential goods at discounted prices.
A total of 36 booths from federal and state ministries and agencies will be present, alongside 204 public service touchpoints.
Azizul added that the 2025 PMR Sabah will also feature local TikTok Shop entrepreneurs, particularly those operating from Tawau and nearby districts, through the special ‘Yellow Bag’ sales initiative.
“The event will also feature appearances by influencers and Sabah-born singer Bella Astillah, as well as the Tawau Mega Concert on Saturday night, involving top Malaysian artists including Datuk Awie, Stacy, Akim, and Felix Agus,” he said.
The programme will also showcase the products by local entrepreneurs under the One District One Industry (SDSI) Borneo Region segment, featuring 178 Sabah-based businesses across various sectors.
“These include food and beverages, handicrafts, homestay services, and health products,” Azizul said.
With the theme “Ending Poverty Through Entrepreneurship”, the 2025 PMR Sabah is part of a nationwide government initiative spearheaded by the Performance Acceleration and Coordination Unit (PACU) in collaboration with KUSKOP as the lead ministry, and the Sabah Government as host, to bring essential government services directly to the people.
-- BERNAMA
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