By Thivyamalini Ramalu
PUTRAJAYA, May 15 (Bernama) -- Premium baby care brand Hegen is hosting an event at IOI City Mall from May 14 to 18 to celebrate motherhood in all its forms, including women on their fertility journey, expectant mothers and parents of young children.
Themed ‘Hegen Celebrates Motherhood’, the event marks the brand’s 10th anniversary and aims to go beyond a typical baby fair by creating a space where mothers can feel seen, supported and celebrated.
Hegen Malaysia product manager Chloe Lee Wan Zin said the five-day event offers families a curated experience, featuring interactive games, wellness zones, product promotions and a charm personalisation corner to engage with the brand’s products.
“We invite mommies to drop by, to experience how Hegen can help ease their motherhood and parenthood journey. We have prepared lots of fun activities, such as pickleball and a massage chair to pamper the moms.
“We also celebrate each chapter of motherhood. In addition to pregnant women or mothers, we also celebrate those trying to conceive, those facing struggles and challenges. So there is a large group of them that needs our support,” Lee told Bernama during the event today.
She added that the event also provides a limited time opportunity for parents to trade in their old baby bottles in exchange for Hegen bottles at a discounted price.
“The trade-in programme is an exclusive one, organised once or twice a year. Just bring in the old baby bottles, doesn’t matter what brand or material, and you can have a brand new Hegen bottle at a discounted price,” she explained.
Attendees will also have the opportunity to purchase Hegen’s latest baby care products, including a new mealtime set and an exclusive pre-release drinking bottle not yet available elsewhere.
“This new size is a step up to 450 ml from the previous 330 ml. It will be officially launched in mid-June,” she said.
Hegen, a Singapore-based brand founded in 2015 by mother of four Yvon Bock, specialises in innovative baby feeding solutions designed to simplify breastfeeding and bottle-feeding.
With a focus on sustainability and quality, Hegen products are crafted to streamline the process of expressing, storing and feeding breast milk.
-- BERNAMA
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