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FAMA FEST 2025@PERAK TARGETS RM3 MLN IN SALES

20/05/2025 06:20 PM

GOPENG, May 20 (Bernama) -- The Federal Agricultural Marketing Authority (FAMA) is targeting sales worth RM3 million during the FAMA Fest 2025@Perak event from May 29 to June 2 at the Rural Transformation Centre (RTC) here.

Its Perak director, Azleena Zainal Abidin said the programme which is among the biggest agro-food festivals in Perak hopes to attract 150,000 visitors from various backgrounds.

“This is the seventh time we are organising FAMA Fest. Last year, the sales value for the festival amounted to RM2.67 million, with an attendance of around 120,000 visitors.

"The targeted sales value for this year can also be achieved based on several promotions and special offers involving the sale of food products, agriculture, business matching and so on," she said when met by Bernama here today.

This edition of FAMA Fest will combine the cooperation of the Ministry of Domestic Trade and Cost of Living (KPDN), State Agriculture Department, State Fisheries Department, State Department of Veterinary Services, Farmers' Organisation Authority (LPP), Perak Agricultural Development Corporation (Perak SADC) and others.

Azleena said the programme to be officiated by Perak Menteri Besar Datuk Seri Saarani Mohamad on June 1 will involve the participation of 120 entrepreneurs from the state.

“Among FAMA Fest's main attractions this time around are 400 types of unique food such as Rendang Tok Mak Nik, Miker Pizza, Laksa Buyong, Nasi Kambing Perap, Roti John Cheese and others from the various states,” she said.

She said her team is also collaborating with the Ministry of Domestic Trade and Cost of Living to implement the Agro MADANI Sales and Rahmah Sales, which offer discounts of up to 30 per cent on selected products.

"FAMA will also hold promotions for the sale of local fresh produce such as MD2 pineapples, corn, golden melons, strawberries, Chokanan mangoes, pomelos, starfruit and so on," she also said.

In addition, Azleena added that the FAMA Fest being organised not only has the potential to open up opportunities for entrepreneurs to generate income but also to strengthen the relationship between entrepreneurs, visitors and agencies directly involved.

-- BERNAMA


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