GLOBAL BRIDGE ALLIANCE LAUNCHES TO DRIVE INCLUSIVE GROWTH IN MEDIA, CREATIVE ECONOMY

KUALA LUMPUR, Nov 14 (Bernama) -- A new international coalition of policymakers, industry leaders and innovators has launched the BRIDGE Alliance, a United Arab Emirates (UAE)-based global body aimed at strengthening inclusivity, investment and sustainable development across the media, entertainment and content sectors.

Chaired by Abdulla bin Mohammed bin Butti Al Hamed, the alliance brings together a high-profile founding board that includes former heads of state, policymakers, chief executive officers (CEOs) and leaders from the media, technology, finance and creative industries.

In a statement, Abdulla described the alliance as “a humanitarian and economic project born in the UAE to redefine the relationship between media, society and the economy—building bridges of understanding, impact and growth among nations.”

bootstrap slideshow

Founding members include Rotana Media Group CEO, Lamia bint Majed Al Saud; Senegal’s fourth president, Macky Sall; TIME CEO, Jessica Sibley; Academy of Motion Picture Arts and Sciences former president, Janet Yang; and Africa Leadership and Dialogue Institute CEO, Dr Julie Gichuru.

Other members include Yango Group CEO, Daniil Shuleyko; Entertainment Media Ventures founder, Sanford Climan; strategist Richard Attias; and BRIDGE Alliance managing director, Maryam bin Fahad.

BRIDGE Alliance operates as an independent, mission-driven organisation that reinvests operational surpluses into research, capacity building and innovation, aiming to enhance cooperation and enable the effective flow of ideas, capital and talent across key sectors.

The alliance’s first major initiative, BRIDGE Summit 2025, is scheduled for Dec 8 to 10 at the Abu Dhabi National Exhibition Center (ADNEC). Billed as the world’s largest debut media event, it is expected to draw 60,000 participants, 400 speakers and 300 exhibitors across seven tracks covering media, creator economy, music, gaming, technology, marketing, and picture.

Positioning itself as a global hub for innovation and responsible media development, BRIDGE Alliance aims to reinforce the UAE’s role as a crossroads for creativity, collaboration and international dialogue.

-- BERNAMA