KUALA LUMPUR, Nov 20 (Bernama) -- Tony Roma’s Malaysia’s Legacy Rib Challenge, first introduced years ago, made its exclusive return through a one-day competition at Tony Roma’s IOI City Mall, Putrajaya, recently.
The comeback event brought rib enthusiasts together to relive the nostalgia of the brand’s iconic eating challenge and its heritage of serving hearty, mouth-watering ribs.
Group Chief Executive Officer of Revenue Valley Sdn Bhd, Shaik Ali Fikri Bajunid, said the fan-favourite event forms part of its effort to reignite excitement while celebrating its reputation as the home of world-famous ribs.
“At Tony Roma’s, we have always believed in celebrating life’s moments, big or small, with great food and the people we love.
“The return of the challenge and our new limited-time menu are all about bringing that joy and excitement back to our diners. It is a nod to our heritage and a reminder that Tony Roma’s remains the go-to place for ribs that truly satisfy,” he said in a statement.
The campaign also introduces new premium dishes with a festive twist, reflecting the joy of good food, great company and the true spirit of Tony Roma’s.
The Putrajaya competition drew enthusiastic participation from the public.
Male champion Hilman Adrees Khairul Annuar, who devoured eight beef ribs, one lamb rib, mashed potatoes and a Kickin’ Shrimp in 14:08 minutes, said it was his first time joining the Rib Challenge and did not expect anything.
“I just came because I love good ribs. But once it started, the cheers and the whole atmosphere really pulled me in. Now I understand why people say Tony Roma’s ribs are legendary,” said Hilman, who brought home RM2,000 cash and a year's supply of ribs.
Meanwhile, the female champion Nurathira Hakim Boey said she was really happy to join the competition and being crowned the champion was such an exciting moment.
“Tony Roma’s ribs have always been my favourite, and today’s event really brings back the fun and nostalgia that make the brand so special. I’m looking forward to bringing my family and friends back to enjoy the ribs again,” she added.
In conjunction with the challenge, Tony Roma’s has rolled out a limited-time menu featuring hearty platters, sizzling favourites and indulgent pastas curated for couples, families and rib lovers to share and savour.
The Time For Tony Roma’s campaign is available at all Tony Roma’s outlets from Nov 10 until Jan 7 next year.
For more details, visit Facebook @TonyRomasMalaysia, Instagram @trmalaysia and TikTok @trmalaysia.
-- BERNAMA
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