BERNAMA SWEEPS FOUR AWARDS AT 2025 MALAYSIA PUBLIC RELATIONS AWARDS UNDER MEDIA CATEGORY

KUALA LUMPUR, Nov 28 (Bernama) -- The Malaysian National News Agency (BERNAMA) secured four awards at the 2025 Malaysia Public Relations Awards (MPRA) under the Media Awards category tonight.

Bernama took home two gold awards for Issues & Crisis Coverage: Online Medida category through the report 'Childhood Obesity Crisis In Malaysia (Four-Part Series) by Erda Khursyiah Basir and Social Responsibility Award: Online Media category for the reports 'Development Pushes River Terrapins To The Brink-Experts' by Nina Muslim.

Additionally, the agency was also awarded with one silver award under the Lifestyle Coverage: Online Media category for the report 'A Samad Said Pejuang Bahasa, Martabat Saster Negara' by Erda Khursyiah Basir and one bronze award in Op-ed Writing Award: Online Media category for the report 'Banjir Di Malaysia: Pelan Jangka Pendek Dan Panjang Kurangkan Risiko Bencana-PETRA' by Nur Fadhliana Shaari.

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Also present at the event were Bernama Chief Executive Officer Datin Paduka Nur-ul Afida Kamaludin, Bernama's Editors and team to receive the award.

The 2025 MPRA, organised by the Public Relations and Communications Association of Malaysia (PRCA), received 104 entries, awarding 42 gold, 35 silver and 32 bronze medals across 28 categories.

Public Relations and Communications Association of Malaysia (PRCA) President Prof Mohd Said Bani Din said this year's theme 'CONNECTION: The Heart of Communication underscores the enduring role of human insight in an era increasingly shaped by artificial intelligence (AI), digital platforms and the metaverse. 

He said that while technology continues to transform the tools and pace of communication, the empathy, intuition and integrity of professionals remain irreplaceable.

"Artificial intelligence, digital platforms, and the metaverse have revolutionised our tools and timelines, yet one truth endures: technology informs; humanity transforms. The empathy, intuition, and integrity of PR professionals remain irreplaceable. While algorithms may analyse, only people connect. It is this enduring truth that shapes this year's theme: 'Connections'," he said in his oepning speech during the event, here tonight.

This year, the MPRA also introduced a new category, the Student’s Persuasive Pen prize, which celebrates emerging young communicators whose creativity and fresh perspectives reflect the industry’s confidence in its future talent.

--BERNAMA