MIDEA SETS MALAYSIA BOOK OF RECORDS WITH NATIONWIDE LAUNCH OF 18 BRAND STORES

KUALA LUMPUR, Dec 3 (Bernama) -- Midea Malaysia today marked a major milestone with the simultaneous launch of 18 Midea brand stores nationwide, an industry-first rollout recognised by the Malaysia Book of Records for “Most Electrical Appliance Outlets Launching in an Event”.

The nationwide expansion comprises 15 new Midea brand stores, two Midea Pro-Shops and one Kuala Lumpur showroom featuring a refreshed signboard, transforming Midea’s physical retail footprint from zero to 18 stores in a single coordinated rollout.

Managing Director of Midea Malaysia Mark Tam, in his keynote address, said the nationwide launch represents a significant step in enhancing customer access and strengthening the brand’s position in Malaysia’s fast-growing home appliance market.

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“Launching 18 brand stores simultaneously is more than an expansion; it transforms how customers engage with Midea.

“With more touchpoints across the country, Malaysians can now experience our smart home solutions in person, consult directly with specialists, and enjoy improved after-sales support,” he said, adding the rollout also reinforces customer trust and convenience while positioning Midea to compete more effectively as Malaysia’s preferred smart home partner.

As part of the launch, Midea also introduced its new SMART MASTER series, reflecting the company’s commitment to bringing AI-powered, user-centric technologies into Malaysian homes through an integrated and connected ecosystem.

The simultaneous launch event, held across all 18 locations, featured a nationwide synchronised countdown in which all stores unveiled their storefront signboards at the exact same moment.

The reveal was broadcast live nationwide, including through Midea Malaysia’s Facebook page.

SMART MASTER represents Midea’s latest innovations, featuring AI-driven intelligence, smart sensors, and IoT connectivity, designed to anticipate, adjust, and respond to user needs for a more seamless and convenient smart-home experience.

Midea also showcased a wider range of its latest innovation line-up, including the Avigator series, Insta-Fit Master series, Laundry Suite, L-Shaped Cooker Hood MCH-90XS38 (RFID), Built-In Gas Hob MGH-2590GL (RFID), Robotic Vacuum Cleaner V12 and Bladeless Fan.

The expansion strengthens Midea’s retail presence and enhances accessibility to smart-home solutions nationwide, aligned with rising demand for energy-efficient, AI-enabled and connected household technologies.

Looking ahead to 2026, the brand is targeting approximately 20 per cent growth, supported by continued expansion of its retail network, strengthened dealer partnerships and enhanced after-sales service. A comprehensive 2026 product roadmap will further support Midea’s innovation-driven strategy.

To mark the nationwide launch, Midea is introducing several exclusive promotions throughout December, including a Gift with Purchase (Dec 1 to 31), a Spin & Win campaign (Dec 3 to 10) for purchases of RM288 and above, and a Spend & Win contest (Dec 3 to 31) for spending RM488 and above.

These promotions feature various attractive rewards to celebrate the opening of the first 18 Midea brand stores across Malaysia.

-- BERNAMA