KPDN DEPLOYS OFFICERS TO ENFORCE CHRISTMAS 2025 SHMMP IN PENANG AND PERLIS

 BUTTERWORTH, Dec 23 (Bernama) -- The Domestic Trade and Cost of Living Ministry (KPDN) has deployed 197 personnel, comprising 137 enforcement and 60 monitoring officers, statewide to enforce the Christmas 2025 Festive Season Maximum Price Scheme (SHMMP), effective from today until Dec 27.

Penang KPDN director S Jegan said the officers have been stationed at public markets, farmers’ markets, and shopping centres to ensure compliance and protect consumers from unethical trading practices.

“KPDN will also cooperate with the Ministry of Agriculture and Food Security (KPKM) to ensure adequate supplies of controlled items during the festive season,” he said at a press conference after launching the Penang-level Christmas 2025 SHMMP here today.

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He urged all parties to adhere to the maximum pricing regulations and to use the mandatory pink labels for controlled goods, warning that enforcement action would be taken against any non-compliant traders.

Meanwhile, Jegan reported that since Jan 1, KPDN has inspected 72,652 premises in Penang, resulting in 846 enforcement actions, seizures valued at RM3,460,116, and compound fines totalling RM516,500.

He added that from Jan 1 to Dec 22, KPDN received 2,635 complaints. Of these, 1,146 were price-related, 220 concerned the supply of controlled items, and 1,269 fell under other categories.

Meanwhile, in Perlis, the state KPDN has deployed 39 enforcement officers to ensure statewide compliance with the Christmas SHMMP.

Perlis KPDN director Rohaida Hassan reported that initial monitoring indicates most traders are adhering to the stipulated price controls, with no trading disruptions or complaints of excessive price hikes received thus far.

She made these remarks to reporters after inspecting the price scheme at a local supermarket.

It covers fourteen types of goods, including imported bone-in mutton, cabbage, carrots, tomatoes, and red chillies. The maximum price for live spent hens applies only in Sarawak.

-- BERNAMA