KUALA LUMPUR, Feb 6 (Bernama) -- ICE-WATCH Malaysia today unveiled three new collections: ICE smart TKS 2.0, Chouchou, and ICE Mimi, further strengthening the brand’s presence in the Malaysian market.
In a statement today, ICE-WATCH Malaysia said the latest collections reflect the brand’s evolution at the intersection of design, innovation and lifestyle, reinforcing its commitment to offering stylish and accessible timepieces for modern consumers.
“Leading the launch was the ICE smart TKS 2.0, a smartwatch designed with a traditional watchmaking sensibility. Designed for everyday versatility, it allows users to make calls, check messages, monitor daily activity and track heart rate - all while maintaining a refined aesthetic.
“Featuring a responsive touchscreen and customisable dials, the ICE smart TKS 2.0 adapts seamlessly to different tastes, styles, and occasions, combining elegance with performance in a jewel-like form,” it said.
Also introduced was Chouchou, a contemporary ring watch that reimagines timekeeping as a fashion accessory. Designed with a delicate case, clean dial and stretchable stainless-steel band, the ring watch is positioned as a modern, fashion-forward statement piece that can be worn alone or stacked.
Completing the trio is ICE Mimi, a minimalist timepiece characterised by its sleek, ultra-thin profile. Lightweight and refined, the watch is aimed at consumers who appreciate understated design with modern appeal.
Founded in Bastogne, Belgium, in 2007, ICE-WATCH has grown into an internationally recognised brand, currently available in more than 55 countries.
It is known for offering a wide range of colourful and innovative watches, including silicone, digital, connected and Swiss-made timepieces.
ICE-WATCH is exclusively distributed by Time Zone Sdn Bhd, the watch division of the Habib Group, which operates 11 retail outlets nationwide with a strong digital presence, offering a range of contemporary and luxury watches.
The launch at Vernakular Store was officiated by ICE-WATCH Malaysia and Time Zone Sdn Bhd owner Datuk Seri Meer Habib. It was attended by members of the media, key opinion leaders and brand partners.
The event concluded with a product experience session, allowing guests to view and explore the new collections up close.
-- BERNAMA
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