FAMA TARGETS RM75 MLN SALES VIA AGRO MADANI PROGRAMMES THIS YEAR

JASIN, Feb 14 (Bernama) -- The Federal Agricultural Marketing Authority (FAMA) is targeting RM75 million in sales through the organisation of the Agro MADANI Carnival and Sales Programme to be implemented nationwide throughout this year.

Its director-general, Abdul Rashid Bahri said the target involves the implementation of about 5,000 sales programmes and 14 carnivals nationwide, with the participation of about 52,000 entrepreneurs.

“Last year, FAMA set the same target for sales value and programme implementation, but managed to carry out 5,700 programmes with sales reaching RM127 million, thereby surpassing the target set. We are optimistic that this year’s RM75 million target can be achieved and has the potential to be exceeded,” he said.

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He was speaking to reporters after the official opening of the state-level Agro MADANI Sales Carnival by the Melaka Rural Development, Agriculture and Food Security Committee chairman Dr Muhamad Akmal Saleh at Dataran Orang Kampung, Merlimau here today.

According to him, FAMA is targeting the attendance of 26,000 visitors with sales valued at RM780,000 for the Melaka edition of the Agro MADANI Sales Carnival, which runs for three days from yesterday (Feb 13) until tomorrow

Abdul Rashid said the carnival in Merlimau involved 88 local entrepreneurs with 105 sales lots provided, thus creating wider market opportunities for small and medium operators to market their agri-food products directly to consumers.

He said the large-scale implementation aims to ensure agro-food supplies remain sufficient, easily accessible and offered at reasonable prices to consumers, especially ahead of the festive season. 

“The Agro MADANI Sales Carnival is expected to continue serving as a high-impact platform in strengthening the marketing chain of local agri-food products, while expanding both physical and digital sales approaches with the involvement of strategic partners,” he also said.

He added that a total of 572 sales programmes will be carried out nationwide, involving 430 programmes at FAMA outlets and 142 at non-FAMA locations, as part of their ongoing initiative in conjunction with the Pre-Ramadan and Pre-Syawal programmes for February and March.

-- BERNAMA