PUTRAJAYA, March 5 (Bernama) -- The TikTok Shop Live Hub facility will be expanded to more states to help local entrepreneurs leverage the digital platform to market their products.
Entrepreneur Development and Cooperatives (KUSKOP) Minister Steven Sim Chee Keong said there are now four Live Hub facilities available in Kuala Lumpur, Sabah, Kelantan and Johor, which offer facilities for entrepreneurs to conduct live sales on TikTok.
He said this facility provides various amenities, including live broadcasting equipment, training and mentoring services, for entrepreneurs who want to market their products online.
"This year, we will be adding the Live Hub facilities in Penang, and Kuantan, Pahang as well as expanding facilties in other states so that entrepreneurs nationwide will benefit," he said when speaking at the launch of the TikTok Shop Bazaar Raya 2026 event here today.
Sim said that the establishment of the Live Hub aims to assist entrepreneurs who may not have suitable facilities at home or business premises to conduct live sales.
Sim said using an online platform like TikTok Shop can open up broader opportunities for local entrepreneurs to increase sales and expand market reach.
He said this effort is also in line with the ministry’s strategy to strengthen market access to local entrepreneurs as part of the "Hebatkan Perniagaan Malaysia" mission.
The Live Hub initiative is a strategic cooperation between TikTok Shop and the National Entrepreneurial Group Economic Fund (TEKUN Nasional) to empower local entrepreneurs through an innovative e-commerce ecosystem.
Sim said the TikTok Shop platform is seen as having the potential to be a catalyst for the growth of local micro, small, and medium enterprises (MSMEs) by helping entrepreneurs expand their markets and increase sales through the use of digital technology.
He said that the platform not only provides opportunities for young entrepreneurs but also helps traditional entrepreneurs adapt to technological changes and current market trends.
He also said the government wants to ensure local entrepreneurs not only have a bigger share in the domestic market but are also able to penetrate the international market.
Sim added that TikTok Shop has also played an important role in empowering local entrepreneurs via various training and business development programmes.
According to him, the platform has so far provided training to nearly 200,000 entrepreneurs and successfully produced 10 new millionaire entrepreneurs through the implemented incubation programme.
-- BERNAMA
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