BOOMI ENTERPRISE PLATFORM ENHANCES PALLION GROUP'S RESILIENCE, CUSTOMER EXPERIENCE

KUALA LUMPUR, NOV 22 (Bernama) -- Boomi, the intelligent integration and automation leader, announced that Australian precious metals and jewellery company, Pallion Group, has bolstered resilience and customer experience (CX) across its brands by adopting the Boomi Enterprise Platform as the foundation for its data strategy.

According to Boomi in a statement, the platform supports Pallion’s digital transformation, simplifying the integration of its systems and centralising sensitive financial, commercial, and product supply data.

Boomi Chief Technology Officer, APJ, David Irecki emphasised Pallion's role in serving prestigious clients and the need for seamless experiences in high-stakes purchases.

“Its clientele expect seamless experiences when making significant purchasing decisions. Boomi has helped Pallion establish a reliable and resilient technology environment across its brands to optimise CX, all the while supporting the stringent compliance obligations under which the group operates,” he said.

Meanwhile, Pallion Group Chief Information Officer, Simon Smith said the company needed a reliable system due to the dynamic pricing and strict compliance requirements of handling high-value precious metals and jewellery.

Boomi’s integration platform replaced a network of outdated point-to-point systems, improving operational efficiency and data management.

The platform has already been used to connect Pallion’s Microsoft Dynamics 365 enterprise resource planning stack, and its finance and human resources systems, and the company affirms its use of integration platform as a service (iPaaS) will scale up as its digital transformation strategy progresses, while data ingested by Pallion’s systems is already centralised in Boomi DataHub.

Sydney-headquartered Pallion comprises six brands that source, manufacture, distribute, sell, and provide secure storage for gold, silver, and custom jewellery to organisations and individuals in Australia, Hong Kong, and China.

With the Boomi platform, the company has enhanced connectivity between its technology systems, ensuring real-time data flow and providing teams with a consolidated view of customer information.

-- BERNAMA