MYES 2024 CAMPAIGN PROMISES UNMATCHED SHOPPING AND TRAVEL EXPERIENCES

KUALA LUMPUR, Nov 28 (Bernama) -- Tourism Malaysia today launched the Malaysia Year-End Sale 2024 (MYES 2024), offering a range of exciting activities and promotions for consumers and tourists from Nov 15, 2024, to Jan 1, 2025.

Director-general, Datuk Manoharan Periasamy, highlighted that MYES 2024 promises an unparalleled shopping and travel experience, encompassing a wide range of goods, accommodation, transportation options, as well as food and beverage.

Organised in collaboration with Mastercard and more than 60 tourism industry players, the campaign features over 130 activities and attractive promotions for tourists visiting shopping malls nationwide during the period.

“The main highlight this year is the Midnight Sale, which will include seven events at Aeon Mall Tebrau City (Nov 29–30), Mitsui Outlet Park KLIA Sepang (Nov 29–30), and Freeport A’Famosa Outlet Park (Dec 21).

“Other Midnight Sales will take place at Noor Arfa Craft Complex, Kuala Terengganu (Dec 21), Aeon Mall Kota Bharu (Dec 24), Sutera Mall Johor Bahru (Dec 31), and The Exchange TRX (Dec 31),” he said during the MYES 2024 press conference at Sunway Pyramid here today.

Manoharan highlighted that the campaign enjoys full support from industry partners such as the Malaysia Shopping Malls Association (PPK Malaysia), the Malaysia Retailers Association (MRA), the Malaysia Retail Chain Association, the Malaysian Association of Hotels, and the Malaysia Aviation Group (MAG).

Also present at the press conference were Ministry of Tourism, Arts, and Culture, deputy secretary-general (Tourism) Dr. Yasmeen Yasim; Mastercard Marketing vice-president Dheeraj Raina; PPK Malaysia president and Sunway Malls Kuala Lumpur senior general manager Phang Sau Lian; and MRA deputy president and Parkson Corporation Sdn Bhd chief executive officer Boon Eng Law.

Manoharan announced that MYES 2024 offers discounts of up to 90% on selected products, lucky draws with grand prizes such as a GWM HAVAL H6 HEV SUV and a Toyota Vellfire, as well as balloon drop sessions featuring prizes worth RM20,000.

Additionally, the campaign includes weekly special promotions on beauty products, apparel, accessories, home appliances, and electronics.

Shoppers can also look forward to branded product booths, concerts, discounted flight tickets, AirAsia Ride offers, and exclusive accommodation packages.

He further revealed that tourist spending from January to September 2024 reached RM26.98 billion, marking a significant 63 percent increase compared to RM16.56 billion during the same period in 2023.

“This segment is a major contributor to tourism revenue, accounting for 36.8 percent of the total RM73.2 billion in tourism income recorded during this period. I am confident this figure will continue to rise, further strengthening growth, especially as we approach Visit Malaysia Year 2026,” said Manoharan.

He expressed hope that the National Sales Campaign will not only attract shoppers but also serve as a catalyst for diversifying Malaysia's tourism appeal, solidifying its position as a premier global travel destination.

MAG is offering attractive ticket deals from selected international destinations, including the United Kingdom, Korea, China, Japan, Taiwan, and India, with domestic flight connections to Langkawi, Penang, and Johor Bahru during the campaign.

Participating hotels at selected locations are offering special accommodation packages, with afternoon tea, snack packs, family or couples' buffet dinners, and extended late check-out options until 4.30 pm. 

-- BERNAMA