DSR TAIKO TO ELEVATE MALAYSIA’S DURIAN INDUSTRY WITH CERTIFICATION AND QUALITY

By Norsyafawati Ab Wahab

SHAH ALAM, Dec 4 (Bernama) -- DSR Taiko Bhd, a trailblazer in Malaysia's durian industry, is strategically positioning itself to expand its global footprint, focusing on value-added products to meet growing international demand.

The company recently achieved a significant milestone by obtaining the Malaysia Standard (MS) certification for its Musang King Durian and downstream products.

The innovation lies in the Musang King Integrated Tracking System (MKITS®️), a traceability system verified by Musang King Standard requirements to ensure consumer safety.

This certification underscores DSR Taiko's commitment to delivering what is being termed Origin Matters, which offers high-quality, authentic durian products to consumers worldwide.

“As the first company to secure the MS certification for durian, we are proud to assure our customers that they can now enjoy genuine Musang King durian products with verified origins,” said its chief executive officer Datuk Ng Lian Poh.

He highlighted that many competitors claim to offer authentic Musang King products, however, their offerings may include other durian varieties, potentially misleading consumers.

“The journey 'Durian Sudah Runtuh' (DSR) to achieve this certification, granted by SIRIM QAS International, required significant time and investment. We wanted to ensure that buyers are confident in the originality and quality of our Musang King products,” he told Bernama.

DSR Taiko is a corporate sponsor and will participate in the upcoming Malaysia-China Summit (MCS 2024), scheduled from Dec 17-19 at the Malaysia International Trade and Exhibition Centre (MITEC).

Legacy of Excellence in Durian Agribusiness

Established in 2017, DSR Taiko is an integrated durian producer specialising in the entire agribusiness value chain. From plantation and cultivation to retail and production, the company has cemented its reputation as a leader in the industry.

“Our plantation spans approximately 46 hectares in Pahang’s highlands, specifically Raub and Bentong. Over 70 per cent of our durian trees are over 25 years old, producing the exceptional quality and flavour that Musang King is renowned for,” Ng shared.

To sustain growth, he said the group is actively identifying matured durian plantations in Raub and Bentong to expand its land bank.

On the production front, the company has developed a diverse range of durian-based products, including the highly sought-after D.MasKing Musang King Gelato.

Ng noted that the gelato, which recently earned a Gold Medal for F&B Innovation at the CAEXPO 2024 in Nanning, China, for its new, unique, and excellent criteria, is a testament to its potential in the Chinese market, where demand for premium durian products continues to grow.

Driving Global Expansion

He said China remains DSR Taiko’s largest export market, contributing significantly to the company's RM18 million revenue last year.

Ng is also optimistic about future growth, citing strong demand and effective marketing campaigns targeting Chinese consumers.

“Our strategy is to tap into China's appetite for Musang King, known for its unique flavour profile and premium appeal. With certifications and promotions, we are confident of driving substantial revenue growth,” he said.

Beyond China, DSR Taiko has penetrated markets in Australia, the United States, and Europe, introducing innovative products like Musang King pizza to cater to Western tastes.

Upcoming Showcase at Malaysia-China Summit 2024

Looking ahead, Ng said DSR Taiko is gearing up for the MCS 2024, describing it as “an unparalleled platform and a carefully curated event that attracts top-tier international trade visitors”.

MCS 2024 is organised by Qube Integrated Malaysia Sdn Bhd in association with the Malaysia External Trade Development Corporation (MATRADE), with the strong support of the Malaysia Convention and Exhibition Bureau, an agency under the Ministry of Tourism, Arts and Culture.

Commemorating 50 years of diplomatic and trade relations between Malaysia and China, MCS 2024 will provide DSR Taiko with an opportunity to showcase the potential of Malaysia’s “King of Fruits” to a global audience.

Summit visitors can sample some of its Musang King products including the award-winning gelato.

By leveraging its achievements, certifications, and participation in flagship events like MCS 2024, Ng said DSR Taiko continues positioning itself as a leader in driving Malaysia's durian industry to greater heights.

-- BERNAMA