AI'S IMPACT ON POLITICAL CAMPAIGNS: NEW PAPER WARNS OF RISKS, OPPORTUNITIES FOR DEMOCRACY

KUALA LUMPUR, Jan 27 (Bernama) -- Artificial intelligence (AI) is transforming political campaigns worldwide, creating unprecedented opportunities while amplifying risks for democratic processes, according to the newly launched policy paper developed by Future Shift Labs, a global think tank exploring AI and governance.

Unveiled recently at the IPE Campaign Expo 2025 in Cape Town, South Africa, the paper, The Pervasive Influence of AI on Global Political Campaigns 2024, explores how AI-driven techniques, such as generative AI, have revolutionised voter engagement through personalised messaging.

However, the paper also highlights how these same technologies can fuel disinformation, undermining public trust in democratic institutions.

Authored by Alisha Butala, Dr Christopher Nehring, and Mateusz Łabuz, the policy paper provides actionable insights and global case studies, emphasising the importance of clear regulations, ethical standards, and investment in public education to combat AI-enabled electoral interference.

Future Shift Labs Founder, Nitin Narang, who played a pivotal role in bringing this project to fruition, emphasised that the research is focused on the impact of AI on voters, citizens, and communities.

“Our team's work is driven by a shared commitment to understanding how AI is reshaping our democratic landscape. By shedding light on these critical issues, we hope to contribute to a more informed, inclusive, and resilient global conversation,” he said in a statement.

Meanwhile, Future Shift Labs Co-Founder, Sagar Vishnoi and organiser of IPE 2025, Glen Mpani were present at the launch, reinforcing the think tank's commitment to fostering global discussions on AI governance, transparency, and accountability.

Future Shift Labs is dedicated to advancing AI policies and integrating digital statecraft with cutting-edge technologies, with the IPE Campaign Expo 2025 and principal partner Kairos Communications providing an ideal platform for this groundbreaking launch.

-- BERNAMA