POS MALAYSIA TEAMS UP WITH LOCAL BRANDS TO ENHANCE VISIBILITY, DELIVERY EFFICIENCY THIS HARI RAYA

By Abdul Hamid A Rahman

KUALA LUMPUR, March 16 (Bernama) -- Pos Malaysia Bhd is partnering leading local brands for this year’s Hari Raya campaign, Serba-Serbi Aidilfitri, to enhance brand visibility and boost awareness during the festive season.  

Among the participating brands are SugarBomb, Nursafia, Nurraysa, Hijabistahub, Kak Zaidah Ibrahim, and Serelum Exclusive.

Pos Malaysia chief executive officer Charles Brewer said the collaboration reflects its strong support for local businesses, reinforcing its commitment as a Malaysian company dedicated to promoting and uplifting other Malaysian brands. 

“By utilising 65 strategically positioned digital out-of-home (DOOH) screens across key markets nationwide, we aim to maximise visibility,” he told Bernama.  

He also highlighted Pos Malaysia’s strong collaboration with e-commerce players, which allows the company to optimise its logistics network during peak seasons.  

“E-commerce players provide us with forecasts ahead of time, enabling us to allocate resources more efficiently, manage capacity, and streamline operations.  

“Through direct application programming interface (API) integrations and dedicated service-level agreements (SLAs), we ensure smoother order fulfilment and last-mile delivery, minimising delays and enhancing the customer experience during this Hari Raya,” he said.  

He said the company typically sees double the volume during festive seasons like Hari Raya compared to normal days.  

“We use a combination of digital and human resources to cater to the spike in demand — ‘digital’ to predict volumes and map resourcing and capacity accordingly, and ‘human’ to handle the surge in deliveries.

“We are very proud of the market-leading service levels we provide Malaysians through our extensive network and will continue to ensure customer satisfaction throughout this Raya season,” he said.  

Brewer added that while strong growth is expected across all states during this festive season, higher absolute volumes will be seen in densely populated areas such as Selangor, Kuala Lumpur and Johor. Meanwhile, the highest percentage growth is expected in Sabah and Sarawak.  

“This is where Pos Malaysia truly excels — no other carrier has the reach we do. We take pride in our unrivalled last-mile delivery network, which serves over 11 million addresses and operates more than 3,500 touchpoints nationwide.  

“The Pos Malaysia network, along with our dedicated Pos Malaysia wiras, enables us to provide exceptional service levels across urban, semi-urban and rural areas,” he said.  

In remote rural parts of Malaysia, he said the company has a unique solution — the Posmen Komuniti (PK) initiative, introduced in 2010 through a partnership between Pos Malaysia and the Malaysian Communications and Multimedia Commission (MCMC).  

“This initiative has significantly improved connectivity, particularly in Sabah and Sarawak, by  expanding mail and parcel delivery services. We currently have 520 dedicated Posmen Komuniti and 200 agents serving rural areas,” he added.  

-- BERNAMA